Guide
Build a brand: Immerse shoppers in your world with Stores
No design experience or code-writing required.
![Build a brand](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Stores_starter_pack_1092x730_6._TTW_.jpg)
Customers want to discover new brands and learn more about the ones they’re buying from. Setting up a Store – a branded shopping destination on Amazon – increases the likelihood of customers getting to know (and love) your brand and buying your products. Bonus: You can build your Store for free without writing any code.
![](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/pageElements/flow-chart-graphics/Flow_Chart_Royal_Dot._TTW_.png)
Here’s how to set up your campaign
Lay the foundation
- Sign into your advertising account.
- Go to Stores, then select “Manage Stores”.
- Click “Create Store”.
![Lay the foundation](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Stores_starter_pack_1092x730_1._TTW_.jpg)
![](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/pageElements/flow-chart-graphics/Flow_Chart_LTR_Royal_Desktop._TTW_.png)
Put your stamp on it
- Enter your brand display name.
- Upload a high-quality brand logo – at least 400 by 400 pixels.
- Add the page meta description for your Store homepage.
![Put your stamp on it](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Stores_starter_pack_1092x730_2._TTW_.jpg)
![](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/pageElements/flow-chart-graphics/Flow_Chart_RTL_Royal_Desktop._TTW_.png)
Choose your building block
Select one template:
- Marquee template: Capture multiple subcategories in an organized way.
- Product highlight template: Promote specific products in your catalogue, like bestsellers or new launches.
- Product grid template: Display a large number of items.
- Blank template: Build your Store from scratch.
![Choose your building block](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Stores_starter_pack_1092x730_3._TTW_.jpg)
![](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/pageElements/flow-chart-graphics/Flow_Chart_LTR_Royal_Desktop._TTW_.png)
Personalize the layout
Showcase your product offerings by adding up to three sub-pages. Click “Add page” and choose from the template options.
- Tip: Group your products in an intuitive way, like by category or use case.
- Tip: Create an “About us” page to share more about your brand, such as your history.
- Tip: Your flagship product deserves its own sub-page that describes its benefits and shows customers how to use it.
![Personalize the layout](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Stores_starter_pack_1092x730_4._TTW_.jpg)
![](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/pageElements/flow-chart-graphics/Flow_Chart_RTL_Royal_Desktop._TTW_.png)
Give it style
Include videos, images, text and other features to bring your Store to life using the tile manager.
![Give it style](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Stores_starter_pack_1092x730_5._TTW_.jpg)
![](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/pageElements/flow-chart-graphics/Flow_Chart_LTR_Royal_Desktop._TTW_.png)
Make finishing touches
- Use the preview option to review your Store on mobile and desktop.
- Submit for publishing (moderation review can take up to 24 hours).
![Make finishing touches](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Stores_starter_pack_1092x730_6._TTW_.jpg)
![](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/pageElements/flow-chart-graphics/Flow_Chart_Royal_Dot._TTW_.png)