Amazon sponsored ads facilitate strong performance for smartphone company
OnePlus garnered strong results for new product launches on Amazon.
OnePlus has become a reputed name in the smartphone industry. To strengthen their presence on Amazon and increase conversions for their products, they leveraged the entire suite of sponsored ads with great results. Amazon Ads helped OnePlus to achieve their core digital marketing objectives of increasing product awareness, reaching quality and relevant shoppers, and increasing sales.
Amplification during high-traffic events
OnePlus leveraged Amazon’s high-traffic events, such as Amazon Great Indian Sale, category promotion events and brand days to maximize reach via high SOV (share of voice) and greater home page visibility.
Sponsored ads helped OnePlus garner more than 4.8MM page views on a single day.
OnePlus drove maximum consideration on regular days with an always-on advertising presence, reaching customers who were looking to buy high-performance smartphones. They used both branded and generic keywords in Sponsored Brands to help engage and convert the widest audience.
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*Product Display Ads audience and product targeting features are now accessed within Sponsored Display.