When a consumer electronics brand that had been in business for more than 50 years needed new strategies to reach new-to-brand (NTB) customers in the Amazon store, Flywheel Digital proved to be a knowledgeable partner.
Specializing in sponsored ads, display advertising, attribution, incrementality modelling and forecasting, Flywheel Digital is an agency with a key focus on using Amazon Ads products and solutions to create strategies that can help brand growth and improve sales. Starting in 2021, Flywheel Digital worked with a consumer electronics brand, with the goal to help them drive incremental revenue at the most efficient cost possible. Additionally, the brand needed Flywheel Digital to develop a strategy that worked in harmony with their existing direct-to-consumer (DTC) sales and other retail channels. The brand wanted to focus on sales from NTB customers, with the objective of a profitable return on ad spend (ROAS) of $3 in the headphone and speaker space.