CP Plus used Amazon DSP to increase reach for their hero products with an in-market audience for security and surveillance products, and experimented with various creatives like GIFs and storyboard cube ads on the Amazon homepage to increase clicks and product page views.
Furthermore, with the help of category trends from Amazon Pi, a product only available in India, the brand scaled up on high-traffic generic keywords using Sponsored Products and Sponsored Brands campaigns. They also incorporated lifestyle creatives, including a celebrity brand ambassador for Sponsored Brands campaigns, to create higher engagement and appeal to shoppers. Category best sellers used Sponsored Display campaigns to drive shoppers from high-traffic products to their own products. This helped in keeping the customers continuously engaged.
As part of a remarketing opportunity, the brand used static ads served on third-party websites with Amazon DSP to reach out to shoppers who had viewed the brand’s products or a competitor’s products, bringing them back to the CP Plus product detail pages.