Adding a reward to their Amazon Ads media helped make CIBC’s special offer even more successful. The campaign helped drive 6.6x more purchases than the brand’s previous Deal Days promotion.1 In fact, participating customers on average decided to spend more than the minimum amount that was required for the offered promotion.
“We know our customers value rewards and incentives as a part of being a CIBC credit card owner,” said Nirmela Malkic, Sr. Manager Client Engagement and Retention at CIBC. “Often the challenge is creating awareness and making it easy for customers to use the offer, specifically at the point of purchase to drive instant gratification. Rewarded ads made the experience seamless to promote and reward, which we believe is a key part of these incredible results.”
“We were very happy with the results CIBC was able to achieve in their campaign,” said Nick McLachlan, Sr. Product Marketing Manager for the rewarded ads offering through Amazon Ads. “Aligning rewards with their broader campaign efforts helped make it even more relevant for their customers, while their usage of paid and owned channels ensured that they were able to create the awareness to help customers take timely action.”