Amazon DSP exceeds advertiser goals for national eyewear company
This advertising customer looked to their agency to expand their customer base. Using Amazon DSP, they beat their CPA goals by 36%.
Advertiser: National eyewear company
Client objective: Looking to increase consideration, the advertiser’s main goal was to get consumers to go to their website and schedule an eye exam or find a store.
Success metric: Cost per acquisition
Using Amazon DSP, the agency was able to:
- Leverage Amazon’s first-party audience segments – targeting and optimizing to a combination of in-market and lifestyle segments
- Reach Amazon customers at scale on Amazon-owned and operated properties and on third-party sites, with relevant and actionable ads
- Optimize targeting to drive campaign performance
Source: Third-party conversion data
Driving efficiencies, Amazon DSP delivered a cost per acquisition (CPA) $25 below client goal.