Amazon DSP exceeds advertiser goals for national eyewear company
This advertising customer looked to their agency to expand their customer base. Using Amazon DSP, they beat their CPA goals by 36%.
Advertiser: National eyewear company
Client objective: Looking to increase consideration, the advertiser’s main goal was to get consumers to go to their website and schedule an eye exam or find a store.
Success metric: Cost per acquisition
Using Amazon DSP, the agency was able to:
Source: Third-party conversion data