Case study

Amazon DSP delivers healthy performance, surpassing client goals

Key learnings

39%

DSP beat the client’s CPA goal by 39%, delivering an average CPA of $39.36.

This weight loss company looked to its advertising agency to expand its customer base. Using Amazon DSP, the company drove sales, beating CPA goals by 39%.

Background

The client’s primary goal was to increase sales, capturing new customers and driving them online to sign-up for a weight loss service plan. To track success, the client’s goal was to stay within a $65 CPA (cost-per-acquisition).

Amazon media solution

Using Amazon DSP, the agency was able to:

  • Leverage Amazon’s first-party audience segments—engaging and optimizing to a combination of in-market and lifestyle segments
  • Reach Amazon customers at scale, accessing unique supply on Amazon owned-and-operated websites, as well as placements negotiated through high-quality direct publisher relationships across the web and mobile, and leading exchanges
  • Optimize targeting to drive campaign performance
39% lower CPA with AAP vs client goal

Source: Internal Amazon and advertiser data