What’s new with sponsored ads and Stores: January 2020

We have been hard at work improving our sponsored ads and Stores offerings, and have introduced new products and features over the last month to help you engage customers and more easily manage your campaigns. In case you missed it, here is a roundup of product releases and feature updates.

Sponsored ads and Stores are now available in the United Arab Emirates (UAE) for Amazon.ae sellers and vendors, enabling you to deliver results based on your marketing objectives and business needs. Visit our blog to learn more.

To simplify the experience of managing payment and billing settings, we have recently redesigned the sponsored ads payment settings page in the advertising console for vendors, and in Seller Central for sellers, worldwide.* As part of this redesign we’ve separated payment method from billing details, reducing the need to reenter information when you update your payment method. And you can now add more than one email address for billing statements.

With shoppable images, you can inspire customers with rich lifestyle images that feature your products in different settings or in collections with complementary products in your portfolio. You can choose to make any of the products in the image shoppable, so customers can click on the featured products and see basic information like name, price, customer ratings and Prime availability. They can also add the product to their cart or navigate to the product detail page. This allows shoppers to move from inspiration to purchase in just a few clicks. Visit our blog to learn more.