What’s new with Amazon DSP
Time-targeted call-to-action (CTA) on standard display ad formats
Fire TV now offers time-targeted call-to-action (CTA) on standard display ad formats, a creative feature that allows for the CTA on Fire TV display banners to automatically change at a preset time, without the need for creative templates to be individually designed, trafficked or QA’d. You may select the option to change the CTA based on the time zone of the device or the time zone of the ad server. This feature allows for more in-the-moment CTAs. This feature is available for managed advertisers in the US, UK and DE.
Fire TV and inline banner on live tab
A new advertising placement has launched for US managed advertisers on the Fire TV console, located on the live tab. The tab is directly to right of the home button in the top navigation bar. The goal of the live tab is to promote live content and the services that have content available. We released an inline display banner on this tab, offering advertisers the opportunity to purchase a one-day, 100% share-of-voice (SOV) takeover to promote their live content.
Exporting deal metrics
You can now export deals and their delivery metrics, including bid requests, bid responses and impressions. To do this, click the Export button on the upper right-hand side of the Deals page. With this feature, you can now analyze your deals in the spreadsheet application of your choice. Exporting deal metrics is available in all locales where the Amazon DSP is available.
Bulk editing of Amazon viewability and third-party pre-bid targeting on Amazon DSP
You can now bulk edit Amazon viewability and third-party pre-bid targeting controls. This feature is available worldwide and enables you to manage Amazon Ads viewability and third-party pre-bid targeting controls across multiple line items simultaneously. For more information on third-party pre-bid targeting, refer to this help article.
Third-party pre-bid invalid traffic filtering on Amazon owned-and-operated supply
Amazon DSP supports pre-bid filtering of invalid traffic (IVT) on Amazon-owned sites worldwide from DoubleVerify and Integral Ad Science for standard display, video and Amazon mobile display line items. Enabling pre-bid filtering for IVT prevents you from running on supply that DoubleVerify or Integral Ad Science deems invalid. By using the same vendor pre-bid, there is a closer alignment with post-impression measurement and ad blocking, as both systems rely on the same signals and methodology.
Note: IVT filtering from DoubleVerify and Integral Ad Science are the only third-party pre-bid filtering controls available on Amazon-owned sites. If any other third-party pre-bid controls are applied, line items will enforce the filters for third-party inventory, but disregard it while delivering impressions for Amazon-owned sites.
For more information on third-party pre-bid filtering, refer to Third-party pre-bid targeting: DSP help centre page.
To enable DoubleVerify pre-bid IVT filtering, refer to Help Centre – DoubleVerify pre-bid IVT on Amazon O&O supply. To enable Integral Ad Science pre-bid IVT filtering, refer to Help Centre – Integral Ad Science pre-bid IVT on Amazon O&O supply.