Sponsored Display expands reach to help advertisers across the globe

Updated 23 November 2021

With Sponsored Display launching in new countries two years ago, Amazon Ads is available to vendors who sell on Amazon across the globe: United Kingdom, Germany, France, Italy, Spain, India, Japan and Canada. Sponsored Display is a self-service advertising solution that helps brands grow their business by reaching audiences relevant for the specific brand or product. This is the first step towards enabling brands to reach relevant audiences across the shopper journey using display advertising that is easy to create and manage.

A sponsored display ad on an Amazon product page

Our goal is to continue enabling brands to reengage shoppers anywhere they spend their time within the above marketplaces. Advertisers can increase awareness and demand for products by reaching the right audiences for their business based on relevant shopping signals.

1. Make connections that matter

Engage new audiences or reach shoppers who are actively browsing a specific brand or similar products and categories. The display advertising technology engages shoppers who show interest in categories related to promoted ASIN or by targeting select products or categories on Amazon.

2. Create, simply

With no design skills necessary, ad creative is automatically generated based on a brand’s product information. Brands can quickly build Sponsored Display with creatives that are customizable, auto-generated and optimized for performance.

3. Be in control

No matter your budget, brands can manage their spend by setting total costs and bid per click. Only pay when customers click on your ads.

With this global launch, advertisers and their agencies will now access Product Display Ads interest and product targeting features within Sponsored Display through the advertising console. All Product Display Ads campaigns are now part of Sponsored Display – no additional action is required. We also plan to add support for creation of Sponsored Display campaigns through the Amazon Advertising API.


Learn more about the Amazon Ads API.