Live events are cultural moments that unite people at a singular point in time. In the TV and streaming world, live events have always drawn the biggest viewership and buzz. For example, sports, award shows, national or worldwide premieres, and weekly airings of top shows. It is literally can’t-miss content. Because of the timeliness, audiences may want to watch that content live, especially so they don’t get any spoilers on social media or by word of mouth. Live is Sling TV’s bread and butter. We built our business on offering live TV and continue to build ways for customers to further engage with each other and these moments by developing new innovative product features, like watch parties and live sports scores.