From the proliferation of more channels to audience fragmentation, digital marketing has grown more complex. Despite these complexities, many marketers are looking for new ways to grow their businesses and better serve their customers.
At unBoxed 2022, the annual Amazon Ads conference, held at the Jacob Javits Center in New York City from 25 to 27 October, we sat down with Claudia Virgilio, global vice president of strategic partnerships at Skai, to learn more about the company and how they are working to help brands achieve their business goals. Skai, an omnichannel marketing platform, helps brands and agencies automate, scale and measure their campaigns with a holistic, insight-driven advertising software.
During the conversation, Virgilio shared how brands can grow and thrive in the midst of change in the ad industry and during times of economy uncertainty, while also staying focused on helping their customers find the products and services they need.