Four ways the learning console can help you get ready for Prime Day

A hand reaching into a box with the Amazon logo

30 June 2023 | By Jennifer Cress, Sr. Content Strategist

Prime members purchased more than 300 million items worldwide during Prime Day 2022*. Start planning your Prime Day strategy by exploring these resources to help you build advertising skills that will help you grow your business and reach new customers during this key shopping moment. Whether you’re a seller looking to advertise for the first time this Prime Day or you’re an advertiser exploring ways to amplify your impact, go to the learning console’s Prime Day hub. You’ll find courses, virtual events, bootcamps and learning plans that will teach you how to optimize your marketing strategy. Here’s a sneak peek at what you’ll discover on the learning console and how you can apply these lessons before, during and after Prime Day.

It’s the perfect time to advertise – learn how and why

Consider our course on how to plan for Prime Day your guide to amplifying your brand during this busy shopping time. Upon completion, you’ll understand how sponsored ads can support your overall goals, and you’ll learn the key steps needed to get ready for Prime Day (like adapting your budget). Plus, the course includes tactics you can implement to optimize your advertising strategy and advice for revising your campaigns during the peak period based on performance.

New to Prime Day advertising? Learn how to get started with sponsored ads and optimize your campaigns

Prime Day is a great time to experiment with advertising on Amazon to reach new audiences before, during and after the event. If you’re new to Amazon Ads, we recommend enrolling in our fundamentals of sponsored ads learning path after you finish the how to plan for Prime Day course. This learning path will dive deeper into sponsored ad products and teach you about common terms, features and functionality that you can implement to create an effective advertising campaign for Prime Day and beyond. Interested in building your brand by optimizing existing campaigns in advance of the shopping moment? Enrol in our learn strategies to improve sponsored ads performance path to learn how to make strategic adjustments to your advertising campaigns and how to use metrics and reporting tools.

Are you a partner or agency advertiser looking for Prime Day advertising guidance?

Explore our brand-new learning plans built specifically for partners and agency advertisers. The partner fundamentals learning plan will help you build knowledge about Amazon Ads solutions, including for display advertising, sponsored advertising, brand building and the relationship between advertising and Amazon retail programs just in time for Prime Day. If you are a digital strategist, media buyer or media planner interested in learning more about how to build and manage your budget across a portfolio of Amazon Ads solutions, we recommend you to enrol in the digital ads strategist learning plan.

Learn with Amazon Ads experts at our Amazon Ads summit: Prep for key shopping days

In addition to our courses and learning paths, you can watch on demand the Amazon Ads summit: Prep for key shopping days that happened on 6 and 7 June. With the event videos you’ll learn how to optimize your advertising strategy to help you grow your business and reach new customers. You’ll have the opportunity to watch tips and best practices from special guests and Amazon Ads experts. You’ll learn how to use Sponsored Products, Sponsored Brands, Sponsored Display and Stores, to help increase brand awareness, consideration and potentially sales before, during and after the global shopping event. After checking the recordings you’ll have the tools and knowledge to help you meet your goals with Amazon Ads.

*Amazon Press Release, “Prime Day 2022 was the Biggest Prime Day Event Ever”, 14 July 2022