15 July 2022
Prime Day 2022 has come to a close, and the results are in from Amazon’s big shopping event. Prime members purchased more than 300 million items worldwide during Prime Day 2022, making this year’s event the biggest Prime Day event in Amazon’s history.1 And more shopping means more savings – Prime members saved over $1.7 billion, more than any previous Prime Day event.
This year was the biggest Prime Day event for Amazon sellers, most of whom are small- and medium-sized businesses, whose sales growth in Amazon’s store outpaced Amazon's retail business. Customers spent over $3 billion on more than 100 million small business items included in the Support Small Businesses to Win Big sweepstakes.
“Prime Day is a celebration of our Prime members who look forward to this event every year, and we’re thrilled to have delivered incredible savings to them once again,” said Doug Herrington, CEO of Amazon Worldwide Stores. “This special event is made possible because of the support of our employees, vendors, and sellers, and I want to give a big thank-you to all of them for making this a Prime Day to remember.”
Below, we share some of the best-selling items from Prime Day 2022 and offer tips for brands to continue the success even after the shopping event.
Worldwide Prime Day best-selling items
Prime members worldwide purchased more than 100,000 items per minute during this year's Prime Day event. Some of the best-selling categories worldwide this Prime Day were Amazon Devices, Consumer Electronics, and Home.
Some of the best-selling items worldwide this Prime Day were from premium beauty brands, including LANEIGE and NuFACE; Apple Watch Series 7; diapers and wipes from Pampers and The Honest Company; kitchen essentials from Rachael Ray, Le Creuset and Hamilton Beach; VTech and LeapFrog toys; Vital Proteins Collagen Whey; Levi’s apparel and accessories; Chemical Guys car wash products; and pet products from NUTRO, TEMPTATIONS and GREENIES. Since Prime Day shopping began on 12 July, select Fire TV, Echo and Blink devices were some of the best-selling items on Amazon worldwide.
US Prime Day best-selling items
Prime members in the US purchased more than 60,000 items per minute during this year's Prime Day event. Some of the best-selling categories in the US this Prime Day were Consumer Electronics, Household Essentials and Home. Some of the best-selling items in the US this Prime Day were premium beauty brands, including LANEIGE and NuFACE; Apple Watch Series 7; Crest Teeth Whitening and Oral-B electric toothbrushes; kids’ and baby clothing from Simple Joys by Carter’s; Bentgo Kids lunch boxes; Levi’s apparel and accessories; Shark vacuums, air purifiers and steam mops; Beats by Dre headphones and earbuds; Coleman, Marmot and ExOfficio outdoor gear and apparel; and construction toys including LEGO sets, Magna-Tiles and PLAYMOBIL.
Customers in the US used Prime Day to celebrate summer, purchasing more than 1.2 million pairs of sunglasses and more than 1 million swimsuits. Since Prime Day shopping began on 12 July, select Fire TV, Echo and Blink devices were some of the best-selling items on Amazon in the US.
How brands can continue Prime Day success
Prime Day may be over, but there is still an opportunity for brands to connect with customers after the event. In a recent Amazon Ads and Kantar survey, 53% of shoppers said they’re likely or highly likely to repurchase again after Prime Day.2
“Prime Day is much more than the event itself. There’s the lead-up and lead-out of the event,” said Awilda Hancock, the Global Industry Marketing Team Lead at Amazon Ads. “There are three key takeaways that can help with continued success after Prime Day: first, continue to have an always-on campaign approach to remain top of mind with audiences through our Amazon Ads solutions. Second, the impact of your investment doesn’t end with Prime Day; we’ve seen how much engagement continues after the event is done. Third, leverage our measurement solutions to understand insights from your campaigns on what worked, and use those insights for future campaigns.”
Post-Prime Day, brands can help drive incremental sales with Sponsored Products, work to build brand loyalty with Sponsored Brands and remarket to high-intent audiences with Sponsored Display. This can also be a good time to update or create your Store for the next season to further engage with new and existing customers.