Amazon Ads helps launch the next era of the Martha Stewart brand on Amazon

15 February 2023 | By Justin Kirkland, Copywriter

Martha Stewart Store on Fire TV

When it comes to building a beautiful home, there are few lifestyle authorities more beloved and enduring than Martha Stewart.

From recipes and furniture to linens and tablescapes, Martha has spent decades – on screen, in print and online – shaping the way we cook, entertain, and decorate. With her impeccable taste, the multi-hyphenate is an entrepreneur, a best-selling author of (to date) 99 lifestyle books, an Emmy Award–winning television show host, and the founder of the first multichannel lifestyle company, Martha Stewart Living Omnimedia, which is owned by Marquee Brands.

Today, the Martha Stewart brand has announced their next evolution with Amazon: “The World of Martha,” a dedicated Store providing customers a one-stop shop for Martha Stewart essentials.

The launch will include a new collection of cookware, bedding and textiles that will complement existing Martha Stewart products that are currently available to shop across categories like outerwear, furniture, lighting, garden and holiday, making Amazon the retail destination with the largest selection of Martha’s home and lifestyle essentials.

“There is no better place than Amazon to shop my products and recipes. The World of Martha offers all the essentials I love and can’t live without, in one place, plus everything Amazon is known for: reliability, selection and quick delivery,” said Stewart, founder of the Martha Stewart brand. “Amazon has been wonderful to collaborate with over the years, and it just makes sense that we would team up to expand the Martha Stewart brand and create a convenient destination filled with beautiful essentials for the whole home.”

In addition to the thousands of products available from Martha’s home collections, the Store will also be home to video content from her original lifestyle show, as well as her best-loved recipes for customers to browse. Additionally, the launch will be promoted through ad placements on Fire TV, Streaming TV and Echo devices, inspiring and engaging with Martha’s fans from the comfort of their own homes.

Much of that content will come to life via the Food and Cooking Experience on Amazon devices. Culinary buffs and recipe lovers who already access foodie content via Fire TV, Echo Show and other Alexa-enabled devices can look forward to more Martha content, availing some of the food authority’s best recipes and video content to Amazon device users. The “playlist”-style structure is accessible with the same ease of using Alexa, with a dedicated Martha content page to come.

Martha Stewart in the kitchen in front of an Echo device

The Martha Stewart brand has announced their next evolution with Amazon: “The World of Martha”,
a dedicated Store providing customers a one-stop shop for Martha Stewart essentials.

The Amazon Ads Brand Innovation Lab is working to help support this new chapter of the Martha Stewart brand. Along with the new Store and curated content, the Amazon Ads campaign for the Martha Stewart brand includes video ads, Fire tablet ads, Amazon DSP ads, audio ads narrated by Martha and a Fire TV landing page.

And, of course, the launch wouldn’t be complete without an appearance from Martha herself. To mark the launch, Martha is debuting some of her favourite items from the new cookware, bedding, and textile collection on Amazon Live on 15 February at 2 p.m. E.T. To tune in, head to amazon.com/live.

All products, new and existing, are now available for customers to shop in the World of Martha brand Store at amazon.com/marthastewart. The collection will feature items available for purchase with fast, free Prime delivery. And even better, it all shoppable in one convenient place, with content on how to decorate, entertain, care for and create just like Martha.