Going the extra mile with the Jeep Brand and Amazon: Driving awareness for Jeep Brand’s all-new Tech Connect Package
13 JUNE 2018
By Rachel Messinger
Sr. Marketing Manager
Recently, the Jeep brand collaborated with the Amazon Ads team to create marketing materials and promote the launch of the new UConnect® Alexa skill within Jeep’s Tech Connect Package.
Launched in 2018, the all-new Tech Connect skill allows Jeep brand drivers to access a number of enhanced capabilities – like using their voice to remotely start and stop their car engines, lock and unlock doors, send directions to NAV-equipped models and monitor vehicle vitals.
To support the launch, the Jeep brand and Amazon created a custom video demonstrating the seamless integration, real-time vehicle monitoring, and time-saving potential of the Alexa skill. The Jeep brand ran it within display media to drive awareness both on and off Amazon through the Amazon DSP and on Fire Tablet.
See it in action.
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