Check out our guide on Prime Day self-service advertising solutions

18 June 2021

Prime Day is 21 and 22 June, and we hope you're as excited as we are. Our new 2021 campaign will give you an idea of this year's look and feel. We've packed up the Boxtropolis theme and are showcasing real people and their excitement for the annual shopping event.

“It's not just deals,” said Nicole Jue, senior creative program manager at Amazon. “This year, it's about the experience this Prime Day can get you – it can enable you to set up your outdoor area like an oasis or set up the kitchen you always wanted. It's that emotional connection that this Prime Day deal got you.”

How can your products help provide shoppers the experiences they want? Help them find out by connecting them with your brand and showing them what you have to offer. Amazon Advertising's solutions can help you reach Prime Day shoppers. We've put together an interactive guide on Prime Day advertising to help you make the most of your opportunities using our self-service marketing solutions, including sponsored ads, Stores, Posts and more.

What will I get out of this guide?

The interactive guide will cover what steps you should take before, during and after Prime Day.

It will answer questions such as:

  1. What are the self-service options for Prime Day advertising?
  2. What are Posts, and how do I use them during Prime Day?
  3. How should I prepare my Store for Prime Day?
  4. What is Amazon Attribution, and how can it help me with my Prime Day marketing anywhere?
  5. How do I advertise in other countries during Prime Day?

Ready to learn more? Click to access Grow your business this Prime Day.