Five ways to make sponsored ads campaigns more effective on Amazon

6 July 2021

By Lauren Tran
Content Marketing Manager

With more people shopping online than ever before, now is a great time for brands to invest some time and energy into enhancing that digital experience for customers. Choosing to invest in sponsored ads on Amazon is an excellent strategy to help customers discover your brand and make informed buying decisions. But the relationship doesn’t need to stop there. Product detail pages are your digital storefront for shopping on Amazon. And a brand like yours can do a little bit of online housekeeping to enhance your performance and continue to get the most out of your investment into sponsored ads.

Improving the quality of your product information and detail page can have a direct impact on your advertising performance and sales results. With a few upgrades in some key areas, you can get your ads in front of customers, engage them once they reach your product detail page and ensure they have a positive visit and the right information to make a purchase decision.

Here are five important steps to follow to help better your customer relationships through sponsored ads on Amazon:

1. Add a strong title to your product detail page

The right title can go a long way. That’s what can grab the audiences’ attention, delight and motivate them. Remember that shoppers who click on products featured in your ad will be taken to a product detail page, and a strong page can help convert that click into a sale. So start your product content off strong with an accurate, descriptive title featuring the most relevant product keywords and information.

2. Monitor customer ratings and reviews

Amazon pioneered user reviews as a way to put the customer first. Today, many shoppers rely on these reviews to help make buying decisions. These star ratings and customer reviews can be valuable for Amazon shoppers because they help build credibility and trust with your brand’s products. These tools can also give shoppers confidence that a product is right for their needs based on feedback from other Amazon shoppers. Aim for your advertised products to have a rating of 3.5 stars or more, and at least 15 customer reviews.

3. Display high-res images and videos

In the same way a beautiful window display might stop a passerby on the street, vibrant images on your pages can enhance the shopping experience. These types of images don’t just amplify the journey for the customer – they can provide valuable insight into a product. Add several professional, high-resolution images to highlight your product and bring its use cases to life. Use this section to show additional views and angles, key features, and even videos.

4. Create compelling product descriptions and bullets

The pen can be mighty when it comes to engaging with customers. Write a relevant and useful product description with major product features and warranty information. Include at least five bullet points with customer benefits, product uses and compatibility information. Make sure to share key descriptive features such as size, colour and size packs.

5. Stay in stock

You can’t sell a product you don’t have. Staying in stock helps you provide a positive customer experience and avoid lost sales. Your product detail page lets customers know if your item is available for purchase. If inventory is low, it shows the number of products in stock. If inventory is out of stock, ads will pause.

Now that you’ve invested in sponsored ads on Amazon, you can also invest a little bit of time to dust off your product pages and help make it shine for you and the customer.