2 Edelman “New Cascade of Influence” Study, June 2022, US
3 The 2021 Kantar U.S. MONITOR is a comprehensive annual study of American, adult Gen Z consumers (age 18-24 at the time of the study) to understand the defining attitudes and values, behaviours, financial needs, and media habits of the adult Amazon Gen Z audience compared to all adult Gen Z audiences.
4 Kantar MONITOR study, 2021, US
5 Gen Z and Fashion Custom Questionnaire, Feb 2022, US
6 Kantar MONITOR study, 2021, US
7–8 Gen Z and Fashion Custom Questionnaire, Feb 2022, US
9 Kantar MONITOR study, 2021, US
10 GWI; Amazon internal, January – November 2021, U.S