Amazon Ads can help brands selling electric and hybrid cars connect with alternative-fuel audiences at the right time. For example, let’s take a look at the composition of EVs in Your Garage. We see that about 9 out of 10 are sedans or coupes, more than 60% are luxury makes, and almost 4 out of 5 are domestic makes.4 From an industry perspective, EV offerings have expanded to address customer demand for SUVs. This presents an opportunity to reach early EV adopters on Your Garage who may want to purchase a new SUV EV that offers more utility and ruggedness compared to their current EV sedan or coupe.2
Alt-fuel vehicle audiences on Amazon are also more likely to be younger adults, more educated and have a higher income range compared to alt-fuel audiences overall.2 In addition to understanding who your audience is, it’s also important to connect with consumers when they are considering and/or ready to make a purchase. Through Amazon Ads, not only can brands reach alt-fuel owners at large, but they can also connect with their priority audiences based on attributes such as age, income range, and education level, as well as shopping patterns that may indicate that they are in market for a vehicle. For example, if an advertiser wants to connect with this audience via Amazon Music’s ad-supported tier, pop, alternative, dance, and DJ are the most popular genres among the alt-fuel audience based on audience size.2
Insights into the intended audience’s preferences are significant reference points for developing an effective advertising strategy. Amazon Ads can help advertisers reach audiences through services they frequently use such as shopping on Amazon, listening to Amazon Music’s ad-supported tier, or watching live sports on Prime Video. Brands looking to reach alternative-fuel and EV shoppers may want to consider using Amazon Ads solutions like Sponsored Display, Streaming TV ads, and audio ads.