Peer Central

Whether you’re just getting started with Amazon sponsored ads or looking to level up your campaign performance, Peer Central is your home for campaign advice and inspirations from fellow entrepreneurs, sellers, and authors like you, with content and insights that can help you to grow your business on Amazon.
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Content you can relate to: for sellers

Amazon Ads Peer Central can help you, whether you’re just starting out or looking to grow your brand.

Sponsored ads unlocked: Learn the basics and reap the rewards

Get answers to your most basic questions in this introductory video series from someone that was once in your shoes. Perfect for new and beginner-level advertisers for sponsored ads. Seller Mandeep Kaur explains commonly used vocabulary, breakdown acronyms, walk-through account set up, and offer simple explanations on what you need to know about advertising on Amazon so you can get started with confidence.

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Content you can relate to: for authors

Discover your books potential with Amazon Ads for authors

Get answers to your most basic questions in this introductory video series that helps prepare new and beginner-level authors for sponsored ads.
Author Valerie Thompkins will explain commonly used vocabulary, breakdown acronyms, walk-through account set up, and offer beginner-level explanations on what you need to know about advertising on Amazon so you can get started with confidence.

FAQ's

What is Amazon Ads Peer Central ?

Whether you’re an advertising veteran or just getting started with Amazon Ads, Peer Central is your home for campaign advice and insight from fellow entrepreneurs. Marketing wisdom from advertisers like you is ready for you to use to your brand’s advantage, with videos, blogs, webinars, and more available to explore. The content here is regularly updated, so check back often—there’s always something new to learn.

How can Peer Central help?

Amazon Ads Peer Central will share top advertising tips, best practices, and industry insights via educational videos, live webinars, and “ask me anything” conversations in our forum. Consider applying their advice to your sponsored ads campaigns.

Where else can I find content from Amazon Ads Peer Central?

This page will feature the latest content from Amazon Ads Peer Central, including upcoming events and educational videos. You can also view Peer Central content on our Amazon Ads YouTube playlist.

Even more insights on advertising

Dive into guides and explainers that teach you how to build brand strategies, measure performance, and engage customers.