How a gym mishap turned into a thriving brand
See how Angel Johnson created ICONI, a fast-growing small business on Amazon.
Amazon Ads Educators
Learn from your peers how to build successful sponsored ads campaigns. Our growing community of Amazon Ads Educators will share their expertise and advice with new content updated frequently. Connect with these advertisers through live webinars, videos, blog posts, and in our forum to help you on your advertising journey.
Content you can relate to: for sellers
These Amazon Ads Educators can help you, whether you’re just starting out or looking to grow your brand.
Seller to seller: shortcuts to success
Educators have collectively coached thousands of Amazon sellers – helping to scale brands to six figures and turned side hustles into full-time jobs. Now, they are revealing their unique backgrounds and perspectives so you can do it, too.
Content you can relate to: for authors
Meet our Amazon Ads Educators
Angel Johnson
Angel Johnson is the CEO and Founder of ICONI, a motivational activewear line. She empowers others through her philanthropy and her brand’s positive message.
Angel's top tip:
"Use the Seller University resources and courses to maximize your performance on the Amazon store."
Bryan Cohen
Bryan Cohen is an author, a podcaster, and a teacher who runs the 5-Day Author Ad Profit Challenge*, an online event that has helped thousands of self-published authors navigate Amazon Ads.
Bryan’s top tip:
"If the numbers say that something you're doing leads to profit, it's a great idea to double down."
Farida Bayoumi
Farida decided to quit her desk job and give herself a year to run her own business. Starting off with just $3,000, today she and her husband are earning high returns and enjoying the freedom of working independently and helping others.
Farida’s top tip:
"I think micro-influencers are one of the most overlooked methods of marketing for new and emerging online retail businesses."
Lucas Kwiatkowski
Lucas Kwiatkowski created Nomadz to educate big and small sellers, using hands-on management to scale brands past the $10 million-a-year milestone.
Lucas’s top tip:
"Know when you're overspending and use Sponsored Products Exact match keywords as the majority of your ad spend, to keep margins healthy."
Mandeep Kaur
Mandeep is a full-time Amazon FBA seller based in Vancouver, BC, with an extensive background in adult education and marketing. Mandeep leveraged Amazon FBA to scale her business in order to be able to quit her full-time job in 2020. She enjoys all aspects of running her business including brand management, PPC, and sharing Amazon FBA tips with her TikTok followers.
Mandeep's top tip:
"When starting to use keywords on Amazon Ads, it’s important to focus on building a base of the keywords you should convert and do well on, that clearly describe your product. I personally love starting with phrase match."
Valerie Thompkins
Valerie Thompkins is the author of the book Girls Like Me, which encourages children to explore career fields like STEM from an early age. Valerie is a speaker, mentor, and career coach who provides résumé and cover letter consulting to help individuals try and achieve their desired professional pursuits. She believes in highlighting stories that showcase families of all backgrounds in positive, main-character roles. Valerie is on a mission to empower kids and families to explore a diverse array of books and develop an enthusiasm for reading. Valerie is a self-published author who has established an audience through multiple social media platforms to sell over 10,000 books.
Valerie's top tip:
"Meet your audience where they are, whether that’s on social media or in real life."
FAQ's
Who are Amazon Ads Educators?
Amazon Ads Educators are experienced advertisers who’ve been successful on Amazon. They’ve built their own online communities, helping other advertisers succeed by sharing tips they’ve learned along the way. There will continually be new Amazon Ads Educators joining and sharing their expertise, too. This program is a benefits driven collaboration between Amazon Ads & our Educators.
How can Amazon Ads Educators help?
Amazon Ads Educators will share their top advertising tips, best practices, and industry insights via educational videos, live webinars, and “ask me anything” conversations in our forum. Consider applying their advice to your sponsored ads campaigns.
Where can I find updates from Amazon Ads Educators?
This page will feature the latest content from Amazon Ads Educators, including upcoming events and their educational videos on the learning console. You can also follow Amazon Ads Educators on social media.
Even more insights on advertising
Dive into guides and explainers that teach you how to build brand strategies, measure performance, and engage customers.
* The 5-Day Author Ad Profit Challenge is not in any way sponsored or otherwise endorsed by Amazon.com, Inc., Amazon Advertising LLC or any of their, owners, officers, directors, shareholders, employees, affiliates or subsidiaries in any way.
* Content about, or contributed by, Amazon Ads Educators may reference products, services or other information offered by these individuals and/or contained in third-party websites. Such references do not constitute or imply endorsement, sponsorship or recommendation by Amazon.com, Inc. or any of its affiliates.