Rhodius uses display ads to generate new demand

Objective

A traditional water and beverages brand, Rhodius, wanted to boost the growth of its canned water product line.

Solution

To achieve its goals, Rhodius combined sponsored ads campaigns with display ads to reach shoppers researching beverages, and developed custom segments to engage shoppers who were most likely to purchase canned beverages online. The brand also took advantage of the creative flexibility of display ads and used creative that conveyed its unique brand values.

Results

  • 120% increase in keyword searches of advertised brand or products during the campaign period (vs. pre-campaign period)1
  • 156% increase in organic impressions for the brand products during the campaign period (vs. pre-campaign period)2

Note: There are a range of inputs that impact changes in branded search and earned media/organic exposure on Amazon


Source: Amazon internal data
1 Branded search: % change in indexed keyword searches of advertised brand or products during the campaign period vs. pre-campaign period.
2 Earned media: % increase in organic impressions for the brand products during the campaign period (vs. pre-campaign period)