pLAN. pREP.
pRIME DAY.
Here’s everything advertisers need to know to grow their businesses and reach more customers during Amazon’s epic shopping event.
Reach millions of members during Amazon's biggest shopping event
In 2025, Amazon had its biggest Prime Day event ever—four days of record sales, with more items sold than any previous Prime Day. Members saved billions on deals across more than 35 product categories, and independent sellers—most of which are small and medium-sized businesses—achieved record sales and a record number of items sold. As the event grows, so does the opportunity for brands to reach new customers and drive meaningful results beyond the shopping event itself.
Your ultimate guide to Prime Day
Learn how to grow your business before, during, and after Amazon’s annual shopping moment.
Prime Day intel
Prime Day 2025 was the biggest Prime Day event ever.
This course highlights campaign tactics you may choose to employ before, during, and after Prime Day, Amazon's annual global shopping event.
Prime Day best practices
Read our guide on what small businesses need to know to stand out, differentiate their brand, and drive growth during Prime Day.
Plan your strategy to build your books ad campaign for Prime Day and beyond.
Learn strategies for generating organic and paid traffic to your Brand Store, and how to use Store insights to optimize performance during Prime Day.
Anne Maza, co-owner of the small business Olivia GardenPrime Day 2025 was our most successful Amazon shopping event since launching our store in 2019. Beyond the immediate revenue boost, we're especially thrilled about the increased brand awareness and the acquisition of new customers through the event.
Ready to get started?
Sign up for Amazon Ads to unlock your business’s potential this Prime Day.
Frequently asked
questions, answered
Prime Day is an Amazon shopping event offering deals and discounts to Prime members. It can be an excellent brand-building opportunity for advertisers looking to reach audiences and raise awareness.
Amazon’s 2026 Prime Day event will start June 23 at 12:01 a.m. PDT and run through June 26.
Prime Day will kick off on June 23 in Austria, Belgium, Canada, Colombia, Egypt, France, Germany, Italy, Ireland, Luxembourg, Mexico, Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Türkiye, United Arab Emirates, United Kingdom, and the United States.
Prime members in Australia, Brazil, India, and Japan will be able to shop Prime Day deals later this summer.