Channels

Meaningful connections between brands and audiences at scale

Name: Reach audiences across multiple marketing channels with Amazon Ads
Uploaded: 2023-07-05
Description: Thoughtfully engage audiences throughout their daily experiences. We provide access to premium inventory beyond Amazon through direct publisher integrations, helping your brand seamlessly extend reach to where your audience spends their time.

Thoughtfully engage audiences throughout their daily experiences. We provide access to premium inventory beyond Amazon through direct publisher integrations, helping your brand seamlessly extend reach to where your audience spends their time.

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Unparalleled reach across our brand safe channels

Tell your brand story in Amazon stores online and offline

From online browsing and shopping to physical stores, such as Whole Foods and Amazon Go, we help you engage audiences throughout their shopping journey.

A universe of ways to connect

There are more ways to stream, play, and listen than ever before. Amazon Ads has a spectrum of touchpoints to reach audiences in the places they love to be on Alexa-enabled devices, Fire TV, Fire Tablet, Echo, Kindle, and more.

Show up alongside award-winning series and movies on Prime Video and Amazon Freevee

Streaming audiences can watch their favorite movies, TV shows, news broadcasts, and live sports—anytime, anywhere. Your brand could be right there with them.

Get in the game with live sports

Join superfans around the world for Thursday Night Football, Premier League, UEFA Champions League, and more, on Prime Video.

Connect your brand with the right creator

From gaming to e-sports to music, plug in to the world’s most vibrant, interactive livestreaming community.

Speak where audiences are really listening across Amazon Music, Alexa, and beyond

Connect with audiences while they listen to their favorite artists, catch up on the news, or binge a compelling podcast.

The reach you need, without hidden fees across premium video, display, and audio publishers

Amazon Publisher Direct provides Amazon Ads buyers with direct and reserved access to thousands of publishers and helps bring buyers and sellers closer together to deliver a simple and transparent supply chain.

Reach audiences in the places they love to be

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FAQs

What are marketing channels?

Marketing channels are mediums that marketers can access to advertise their product or brand. Marketing channels include a variety of destinations where audiences spend their time, such as streaming TV and audio apps, or in stores where audiences are browsing and shopping.

What is the purpose of a marketing channel?

Marketing channels enable advertisers to deliver information about your product or brand to audiences. This helps you reach customers and meet your business or campaign goals.