Twitch

Live engagement. Lasting connections.

From high-impact video and display ads to streamer-driven activations, advertising on Twitch brings creators, communities, and brands closer together.

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Reach the Twitch audience

Twitch ads make it easy for brands and advertisers to connect with a hard-to-reach, adult Gen Z and millennial audience.

70%

of Twitch viewers are between the ages of 18 and 34.1

105MM

average monthly visitors come to the Twitch site.2

1.3T

minutes of content were watched in 2023.3

65%

of Twitch viewers can’t be reached on leading social channels.4

Benefits

Benefits of advertising on Twitch

Build brand awareness and reach engaged audiences in unique ways

Build brand awareness and reach engaged audiences in unique ways

From high-impact media to custom solutions, Twitch's live environment offers ample opportunity for brands to explore, innovate, and be original.

Incrementally reach and connect with more customers

Incrementally reach and connect with more customers

Twitch ads can help brands efficiently increase reach among their intended audience while leveraging existing video budgets across linear, Streaming TV, and online video buys.

Boost product appeal and drive traffic to products or services

Boost product appeal and drive traffic to products or services

Fuel product discovery with Twitch ads by driving traffic to your online retail stores and Amazon to help viewers learn about your products and services.

Kick-start the purchase journey and influence purchases

Kick-start the purchase journey and influence purchases

Reimagine livestream shopping by leveraging Twitch streamers to help drive subscriptions, downloads, and more.

Improve customer loyalty and build brand love

Improve customer loyalty and build brand love

Create meaningful branded moments that deeply connect with Twitch's passionate audience by elevating their favorite streamers and communities.

How can I advertise on Twitch?

There are various ways to advertise your business on Twitch. Whether you’re just getting started or your brand is a seasoned player, you can make the most of your campaign by taking a layered approach. Start with Twitch media to raise brand awareness, then, add in Twitch Creator Activations to help drive home your brand messaging in a memorable way to build brand love within the community.

Twitch media

Leverage video and display ads to build awareness and give your brand a strong first impression across the Twitch homepage, discovery pages, and streamer channels on any device.

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Example of a video playing on a laptop and mobile device to show where a Twitch video would play

Twitch Creator Activations

Creator Activations empower brands to create and align with premium, live, interactive content. Authentically amplify your brand, align with streamer talent, and engage with the Twitch community using bespoke solutions that show up directly on live streamer broadcasts.

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Creator Sponsorships

Twitch Creator Sponsorships drive incremental influencer spend and provide turnkey and scalable streamer-led solutions. The products and pricing cater to both influencer buyers on Twitch and media buyers seeking impactful introductory influencer solutions.

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Premium sales packages

Twitch premium sales packages span across Amazon and third-party partners. Opportunities vary by partner and program, ranging from music festivals to live shopping opportunities and creator-led shows to TwitchCon, our owned and operated celebration of the community.

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Brand Partnership Studio

The Twitch Brand Partnership Studio (BPS) is a full-service, creative team offering original, innovative branded content and interactive tech to drive viewer engagement and brand loyalty. From creator programs to custom commercials, BPS helps brands stand out.

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Who can buy Twitch ads?

From auto and tech brands to apparel and food and beverage companies, Twitch gives all advertisers the opportunity to be at the intersection of entertainment, culture, and community for an emerging audience.

Twitch case studies

BYD powers gaming culture with Twitch and Amazon Ads

Discover how BYD used Twitch creator sponsorships to drive 3.38M impressions and 92.7% positive sentiment among Saudi gamers.

How KITKAT used Twitch ads to reach a digitally savvy audience

How KITKAT used Twitch ads to reach a digitally savvy audience

When KITKAT wanted to reach new audiences, they approached Amazon Ads. See how a partnership with Twitch helped the legacy chocolate brand spread their message.

How Dairy Queen bet on entertainment and won

Discover how Dairy Queen used Amazon Ads entertainment solutions across Twitch, Prime Video, and IMDb to connect with Canadians when they were most engaged.

Twitch ads resources

How to start advertising on Twitch

How to start advertising on Twitch

Are you a brand looking to up your game with ads on Twitch streams? We’ve put together this advertising guide to explain how they work and how to get started.

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Twitch ad specifications

Advertise your brand with solutions on Twitch. Take a look at the ad specifications of Twitch ad products.

How your brand can get started with interactive marketing

Interactive marketing is the process through which brands use video, comments, visuals, infographics, games, blogs, email, social media, audio, and other formats to have a bilateral exchange with consumers.

Ready to get started with Twitch ads?

Get in contact with an Amazon Ads account executive today.

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Frequently asked
questions, answered

Who can buy Twitch ads?

Advertisers can buy Twitch ads whether or not they sell products in the Amazon store. Please note that product availability differs by locale. Reach out to your account executive or reference the ad specification pages to learn more.

North America
  • CA
  • MX
  • US
South America
  • BR
Europe
  • BE
  • DE
  • ES
  • FR
  • IT
  • NL
  • PL
  • SE
  • TR
  • UK
Middle East
  • EG
  • KSA
  • UAE
Asia Pacific
  • AU
  • CN
  • IN
  • JP
  • SG
Africa
  • ZA
How much does it cost to run ads on Twitch?

With a minimum spend, brands can launch video and display media campaigns through Display, Video, and Audio. These include advertisements on the Twitch homepage, discovery pages, and streamer channel pages. With added investment, advertisers can sponsor segments or place products. Reach out to your account executive or see the Twitch creator activation opportunities to get started.

How can I measure my Twitch campaign results?

Advertising on Twitch can be paired with robust insights to help brands measure the effectiveness of campaigns with metrics like awareness, preferences, and intent, using Twitch and Amazon Ads first- and third-party tools and services including Twitch RPG, Nielsen, VideoAmp, Lucid, Kantar, and more.

Sources

  1. 1Twitch internal data, Global, 2022
  2. 2-3Twitch internal data, Global, 2023
  3. 4GWI, US, 2022. A18+. Universe = 21M (sample = 28,000); Comscore cross-visiting tool. US, Q4 2022 (Facebook, Instagram, Twitter, Pinterest, TikTok).