Case Studies

Businesses of all types and sizes are discovering how Amazon Advertising can help them boost sales, drive traffic to their website, and more.

Success Stories

Auto insurance provider

Amazon Advertising Platform campaign outperforms client benchmarks by 3x with $5.00 cost per quote.

Plato Pet Treats

Amazon Advertising Platform and mobile display delivered $1.21 ROI while increasing product research events by over 100%.

Nespresso

Learn how the coffee pioneer beat CPA goals by 70% and drove sales 3x higher on Amazon compared to its projected goals.

IRIS USA, Inc.

IRIS USA, Inc used the Fire tablet and the Amazon Advertising Platform to increase purchases for their Pet Play Pen by 90%.

Community Coffee

Community Coffee used a mix use of media across Amazon’s online and Kindle platforms during the holiday season to increase customer consideration for purchasing the product by 4x.

LEGO Batman 2: DC Super Heroes

Using a Buy from Kindle campaign, Warner Bros. Games reached 1.1 million unique devices and drove a 6.2x purchase lift.

Empire Case

Empire Case boosts new product ROI and revenue with Amazon Sponsored Products.

Just Paper Roses

When Just Paper Roses brought its line of paper gifts to Amazon.com and took advantage of Amazon Marketing Services, its shipped units doubled in a month.

Baggallini

Baggallini sees return on investment over 5x when driving sales with Amazon Marketing Services.

Sun Products

Sun Products used Sponsored Products to bid on relevant keywords, seeing an ROI of 5:1.

The Quaker Oats Company

Quaker worked with Amazon Media Group to drive sales and purchase considerations, resulting in an ROI of over 6X from online and offline sales.

Olay

Procter & Gamble saw an incremental $1.6 million in offline sales after testing an Amazon advertising campaign.

Brita

This water filtration systems manufacturer used cross-screen campaigns at Amazon.com and Amazon mobile to increase users’ likelihood to purchase by 4.8 times.

DYMO®

Utilizing Amazon audience segments helped DYMO® increase brand preference by 53% among Amazon shoppers.

Weight loss company

Using Amazon Advertising Platform, this national weight loss company beats CPA goal by 39%.

National eyewear company

Amazon Advertising Platform surpasses National Eyewear Company’s CPA goals by 36%.