Plato Pet Treats, a wholesome pet treat brand, hoped to raise awareness and consideration for its portfolio of dog treats during the holiday season. To increase the awareness for its highly-rated pet products, Amazon Media Group featured advertisements to relevant audiences on both desktop and mobile devices.
The Amazon media solution
The Amazon Media Group campaign targeted audiences that were in the market to buy dog food and dog treats across the Amazon Advertising Platform and on mobile devices.
Ad creative across the Amazon Advertising Platform featured customer reviews and add-to-cart buttons to encourage customer conversions.
Mobile ads reached consumers on the go and effectively pushed them back to the Plato Pet Treats’ product detail pages, driving product consideration.
With this combination of tactics, Amazon Media Group helped Plato Pet Treats engage interested shoppers to meet the goals of increased awareness and consideration.
The Plato Way: This is where we come in. At Plato, we create real, wholesome treats for dogs in the most considerate and conscious way possible here in the USA. We want you to feel good about what you’re feeding your pet. It’s a responsibility we take to heart. That’s why we monitor every inch of every treat’s journey. From the careful choosing of our responsibly-sourced, all-natural ingredients to our in-house production and conscientious distribution, our sky-high standards are never compromised. This ensures that every treat that leaves our sight is safe, wag-worthy and wholesome.
Source: Plato Pet Treats End of Campaign Report, Amazon Internal Data, January 2015