Lego Batman 2: DC Super Heroes Success Story

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Gamers respond to Kindle on-device messaging

Warner Bros. Interactive Entertainment reached gamers and parents with kids to drive awareness and encourage purchase of their newest title, LEGO Batman 2: DC Super Heroes. Using Amazon’s Kindle with Special Offers, Warner Brothers was able to reach their target customers using a unique and effective advertising medium.

The Amazon media solution

Amazon worked with Warner Brothers to develop a custom advertising solution on Kindle with Special offers. The campaign included a Kindle with Special Offers screensaver that gave customers the ability to buy LEGO Batman 2 directly from their devices.

Lego’s success metrics using Amazon Advertising

Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment, Inc., is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.

Source: Amazon Internal Data, 2012