Gamers respond to Kindle on-device messaging
Warner Bros. Interactive Entertainment reached gamers and parents with kids to drive awareness and encourage purchase of their newest title, LEGO Batman 2: DC Super Heroes. Using Amazon’s Kindle with Special Offers, Warner Brothers was able to reach their target customers using a unique and effective advertising medium.
The Amazon media solution
Amazon worked with Warner Brothers to develop a custom advertising solution on Kindle with Special offers. The campaign included a Kindle with Special Offers screensaver that gave customers the ability to buy LEGO Batman 2 directly from their devices.
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment, Inc., is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.
Source: Amazon Internal Data, 2012