- Client: Leading insurance provider.
- Client Objective: Increase automotive insurance quote requests.
- Success Metric: Lowest cost-per quote (CPQ)
Amazon media solution
Amazon Media Group recommended the Amazon Advertising Platform (AAP) on desktop to deliver relevant ads programmatically to customers on owned and operated sites and across the web.
The campaign used Amazon audience segments across AAP’s inventory - negotiated directly with premium publishers and available through leading ad exchanges.
Automotive audiences segments used observed behaviors from Amazon offerings including Amazon Garage with vehicle information.
Amazon Media Group was able to expand the advertiser’s audience reach to similar in-market insurance shoppers through its modeling capabilities.
1) End of Campaign Report, Amazon Internal Data, Q2-Q3 2015, US
2) Client reported benchmark
3) Auto insurance bought online or offline, Amazon retail sites, comScore Plan Metrics July 2015