Financial Services success from the Amazon Advertising Platform

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Background

  • Client: Leading insurance provider.
  • Client Objective: Increase automotive insurance quote requests.
  • Success Metric: Lowest cost-per quote (CPQ)

Amazon media solution

  • Amazon Media Group recommended the Amazon Advertising Platform (AAP) on desktop to deliver relevant ads programmatically to customers on owned and operated sites and across the web.

  • The campaign used Amazon audience segments across AAP’s inventory - negotiated directly with premium publishers and available through leading ad exchanges.

  • Automotive audiences segments used observed behaviors from Amazon offerings including Amazon Garage with vehicle information.

  • Amazon Media Group was able to expand the advertiser’s audience reach to similar in-market insurance shoppers through its modeling capabilities.

Source:
1) End of Campaign Report, Amazon Internal Data, Q2-Q3 2015, US
2) Client reported benchmark
3) Auto insurance bought online or offline, Amazon retail sites, comScore Plan Metrics July 2015