AAP exceeds advertiser goals for national eyewear company

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This advertising customer looked to their agency to expand their customer base. Using Amazon’s Advertising Platform (AAP), they beat their CPA goals by 36%.


Advertiser National eyewear company

Client Objective Looking to increase consideration, the advertiser’s main goal was to get consumers to go to their website and schedule an eye exam or find a store.

Success Metric Cost-per acquisition


Using AAP, the agency was able to:

  • Leverage Amazon’s first-party audience segments – targeting and optimizing to a combination of in-market and lifestyle segments
  • Reach Amazon customers at scale on Amazon’s owned-and-operated properties and on third party sites, with relevant and actionable ads
  • Optimize targeting to drive campaign performance

36% lower CPA with AAP vs. Client goal

Source: Third-party conversion data