This advertising customer looked to their agency to expand their customer base. Using Amazon’s Advertising Platform (AAP), they beat their CPA goals by 36%.
Advertiser National eyewear company
Client Objective Looking to increase consideration, the advertiser’s main goal was to get consumers to go to their website and schedule an eye exam or find a store.
Success Metric Cost-per acquisition
Using AAP, the agency was able to:
- Leverage Amazon’s first-party audience segments – targeting and optimizing to a combination of in-market and lifestyle segments
- Reach Amazon customers at scale on Amazon’s owned-and-operated properties and on third party sites, with relevant and actionable ads
- Optimize targeting to drive campaign performance
Source: Third-party conversion data