AAP delivers healthy performance, surpassing client goals

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This weight loss company looked to its advertising agency to expand its customer base. Using Amazon Advertising Platform (AAP), the company drove sales, beating CPA goals by 39%.

Background

The client’s primary goal was to increase sales, capturing new customers and driving them online to sign-up for a weight loss service plan. To track success, the client’s goal was to stay within a $65 cost-per-acquisition (CPA).

Amazon Media Solution

Using AAP, the agency was able to:

  • Leverage Amazon’s first-party audience segments – targeting and optimizing to a combination of in-market and lifestyle segments

  • Reach Amazon customers at scale, accessing unique supply on Amazon’s owned and operated websites, as well as placements negotiated through high-quality direct publisher relationships across the web and mobile, and leading exchanges

  • Optimize targeting to drive campaign performance

39% lower CPA with AAP vs. client goal

Source: Internal Amazon and advertiser data