This weight loss company looked to its advertising agency to expand its customer base. Using Amazon Advertising Platform (AAP), the company drove sales, beating CPA goals by 39%.
The client’s primary goal was to increase sales, capturing new customers and driving them online to sign-up for a weight loss service plan. To track success, the client’s goal was to stay within a $65 cost-per-acquisition (CPA).
Amazon Media Solution
Using AAP, the agency was able to:
Leverage Amazon’s first-party audience segments – targeting and optimizing to a combination of in-market and lifestyle segments
Reach Amazon customers at scale, accessing unique supply on Amazon’s owned and operated websites, as well as placements negotiated through high-quality direct publisher relationships across the web and mobile, and leading exchanges
Optimize targeting to drive campaign performance
Source: Internal Amazon and advertiser data