Pay-Per-Click (PPC) is a type of paid advertising where ads display at no charge—ad impressions, or views, are free, and the advertiser is only charged when a customer clicks on the ad. Amazon Advertising ad types run on the PPC model.
Whether you’ve published one title or thousands, Amazon offers unique advertising solutions for the books category through Amazon Advertising. These advertising solutions are currently available to Kindle Direct Publishing (KDP) authors and books vendors with a retail relationship.
With Amazon Advertising, you can: