3 reasons to buy Fire TV video inventory from Amazon Advertising: An interview with Ryan Mayward

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Amazon Advertising awarded TAG Certified Against Fraud Seal

Anti-fraud certification from the Trustworthy Accountability Group affirms our commitment to combat fraud in digital advertising.

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What’s new for advertisers with OTT?

Get ready for an exciting month, with more content and new ways to help you tell your brand story.

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Sponsored Display beta launches in new countries

We’re excited to announce that Sponsored Display is now available to vendors who sell on Amazon in the United Kingdom, Germany, France, Italy, Spain, India, Japan, and Canada.

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Customer success story:
Bohemian Rhapsody rocks audiences

Learn how 20th Century Fox worked with Amazon to engage fans and build awareness for Bohemian Rhapsody’s home entertainment release.

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The importance of brand storytelling

On October 2–3, we hosted AdCon, a small gathering for sellers and vendors in Seattle, where we discussed brand building and ways to bring your story to life for customers.

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Introducing regional registration for vendors

The new regional registration feature lets vendors create advertising accounts across all countries within a region at once and switch between them easily.

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Introducing Sponsored Display

Sponsored Display is a new self-service advertising solution that helps you grow your business by reaching relevant audiences both on and off Amazon.

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Amazon DSP launches in the United Arab Emirates

Amazon.ae attracts visitors who come to Amazon not only as a place to shop, but also as a place to discover new products and brands.

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Explore the advertising console’s new, simplified navigation

Designed around your feedback, the updated layout makes managing your Amazon Advertising more intuitive.

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Amazon Attribution updates

Key launches, including social ad measurement and bulk operations, bolster Amazon Attribution's capabilities.

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New Sponsored Products targeting options

Recently released features for automatic targeting and product targeting can help you reach more customers.

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Helping you find the right Amazon Advertising experts for your business

Now businesses can leverage the new find-a-partner directory to maximize their advertising.

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Test your knowledge: Budget and cost per click

How do you pick a budget for your sponsored ads campaigns?

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An introduction to the Amazon DSP

Want to learn more about programmatically buying display and video ads? Check out our new Amazon DSP product video.

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3 new Sponsored Brands improvements

Read about 3 improvements we've made to Sponsored Brands over the past few months.

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Your Prime Day advertising strategy in 3 simple steps

Learn how to help maximize performance with a 3-step advertising strategy that spans before, during, and after Prime Day.

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Amazon Advertising is now on LinkedIn

Follow us for educational, inspirational, and informative content.

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3 reasons you should participate in Prime Day

Amplify brand awareness and boost sales during the month of Prime Day.

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Amazon is acquiring Sizmek Ad Server and Sizmek DCO

Sizmek will continue serving customers at the high standards they’ve come to expect.

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Drive traffic and boost sales in your Store on Amazon

Learn how Samsung is driving traffic to and optimizing its Store during key promotional periods to better engage customers and boost sales.

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Building insurgent brands on Amazon

How a small kitchen appliance brand is leveraging Amazon Advertising to help grow its business and reach new customers.

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Amazon Advertising launches in Australia

Businesses can now extend their advertising campaigns in Australia using Amazon Advertising's display and video offerings.

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3 new ways to help make your Store more successful

Introducing features that help you create a more dynamic and engaging experience for customers.

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Usability enhancements to the Amazon DSP

We are excited to share 4 enhancements to the Amazon DSP user interface that we’ve made over the past few months.

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Customer success story: High Brew introduces a new way to drink coffee

Video: High Brew Coffee collaborates with Amazon Advertising on its quest to be the #1 ready-to-drink cold brew coffee brand.

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Introducing new-to-brand metrics for advertisers who sell on Amazon

Amazon Advertising launches new-to-brand metrics, providing advertisers the ability to measure and optimize campaigns, as well as plan future marketing strategies, to help grow their customer base on Amazon.

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New bidding and targeting options for Sponsored Products

We recently launched new bidding and targeting features for Sponsored Products, giving you more ways to optimize your campaigns and control your advertising strategy.

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Introducing Media Rating Council’s viewability standard in attribution

With advertisers continuing to adopt the MRC standard for viewability, we are changing our approach for view-through conversion attribution to use the MRC standard.

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Seller success story: Popfunk transforms its company DNA with the help of Amazon Advertising

Amazon Advertising campaigns helped Popfunk achieve a 700%+ lifetime ROAS.

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Introducing portfolios for sponsored ads

Simplify campaign management and budgeting with portfolios for sponsored ads

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Advertiser success story: “I and love and you” uses Amazon Advertising to promote their brand values

Learn how “I and love and you” leveraged Amazon Advertising to drive a successful launch on Amazon

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Introducing retail insights, now available to advertisers in beta

Amazon Advertising has introduced a new retail insights report in beta to provide advertisers with insight into comprehensive shopping activity for their products on Amazon...

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Showcase brands and increase sales with Stores on Amazon

Did you know that nearly 80% of Amazon customers use Amazon to discover new products or brands? Stores can help with that discovery…

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Developing the Amazon DSP: An interview with Ryan Mayward

“Our vision is to deliver top-tier DSP capabilities as well as innovate in areas that are unique to Amazon.”…

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Amazon Advertising launches in Mexico

Businesses can now extend their advertising campaigns in Mexico using Amazon Advertising display, video, and sponsored ads…

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7 actions you can take to help improve Sponsored Brands campaign performance

Get the most out of your Sponsored Brands (formerly Headline Search Ads) campaigns with these optimization tips…

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Sellers: Announcing 2 new ways to manage your advertising

Explore the Service Provider Network and the Marketplace Appstore to find solutions and tools to help scale, automate, and optimize your advertising—no coding required…

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Cord-cutting infographic: Digital video ads on TV

View our infographic to see how Amazon’s programmatic video advertising taps into the cord-cutting trend…

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Amazon Advertising: Announcing a single unified brand

We are excited to announce that from now on we will simply be Amazon Advertising…

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Why you shouldn’t rely on this single ad metric

If you’re using advertising cost of sales (ACoS) as the only optimization lever for your campaigns, you could be limiting growth…

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Introducing Amazon Attribution, a measurement solution for brands that sell on Amazon

For the first time, brands can measure the impact of display, search, and video channels based on how consumers discover, research, and buy their products on Amazon.

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Vendors: See what’s new with Sponsored Brands

Announcing three new features for Sponsored Brands (formerly Headline Search Ads) that offer Amazon vendors better visibility, efficiency, and optimization to promote brands and products…

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TV shoppers use Amazon product details and reviews, even when they don’t buy on Amazon

comScore study shows that Amazon product detail pages and customer reviews can help TV shoppers research products, regardless of where they ultimately completed their purchase...

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Introducing improved campaign manager features for easier and faster campaign creation and optimizations

Advertisers now have access to a new set of powerful tools to create and manage campaigns for faster and easier optimizations…

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Greetings from Boost with FBA in New Orleans

Sellers recently gathered in New Orleans for Boost with FBA, an interactive learning conference hosted by Fulfillment by Amazon, where they received one-on-one support, heard from Amazon leaders, and learned how to grow their businesses. Read on to hear from event participants...

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Did you know? Amazon Advertising can drive more than sales.

With Amazon Advertising brand solutions, businesses can inspire customers to take action and consider their brands by delivering relevant messages throughout their journey…

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New Store features help you build your brand, promote deals, and grow sales on Amazon

Store owners can now showcase deals and products in their Store using 2 new features…

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Display ads boost growth for search advertisers

Help generate demand for your brand that converts into long-term sales…

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Seller success story: Super Deal boosts product & brand visibility with Sponsored Products

Amazon Advertising campaigns helped deliver a 2.5x increase in annual revenue for Amazon seller Super Deal…

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Going the extra mile with the Jeep Brand and Amazon: Driving awareness for Jeep Brand’s all-new Tech Connect Package

Jeep Brand and Amazon showcase the new Alexa skill for the 2018 Cherokee…

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When it comes to e-commerce marketing, mattress brand Hilding Sweden is wide awake

Newcomer mattress brand sees strong results after working with Amazon to launch online business…

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Mastercard uses video to promote contactless payment feature

Mastercard used in-stream video ads to increase awareness of a new contactless payment feature and promote the convenience of shopping online with Mastercard, delivering an 8.6% uplift in intent to use - measured by a Nielsen Digital Brand Effect brand lift study…

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Ads.txt is now enabled

We are now using ads.txt to block unauthorized bid requests from unapproved companies across applicable third-party inventory available on the Amazon DSP (formerly the Amazon Advertising Platform)…

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Introducing new performance dashboard to visualize campaign data and trends

If you’re a seller looking for a better way to understand the performance of your Sponsored Products campaigns, our new, interactive performance dashboard visualizes campaign data to make optimizing campaigns faster, easier, and more effective…

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Advertising and the EU General Data Protection Regulation

Amazon’s advertising services comply with the requirements of GDPR…

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New performance insights for Stores

Stores enable sellers and vendors to showcase their brand story and product portfolio in a curated customer destination. Now, Store owners also have access to a new dashboard with a full range of metrics to better analyze overall Store performance…

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Join our webinar to learn about the newest sponsored ads reporting features

To help review the day-to-day impact of your sponsored ads and optimize your campaigns, we recently launched account-level, downloadable reports for Sponsored Products and Sponsored Brands campaigns…

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Introducing a new video series featuring ad campaign best practices

Today, we’re announcing a new series of short, educational videos to help advertisers quickly learn how to optimize their search advertising campaigns…

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Sellers: See what's new with Sponsored Brands

Announcing 3 new features that offer Amazon sellers better visibility, efficiency, and optimization when using Sponsored Brands (formerly Headline Search Ads) to promote their brand and products…

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Are you ready to advertise? Start with these 4 steps.

The new and improved registry for brands and marketers that will help you put some more text here...

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New for Sponsored Products: automated notifications & recommendations to better manage daily budgets

Advertisers can now stay on top of their Sponsored Products campaign budget status with new notifications and tailored recommendations designed to keep your campaigns live throughout the day…

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How Amazon helps customers shop for cars

Video: How Amazon helps connect auto manufacturers to shoppers …

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Seller success story: Fashion brand oodji makes its European debut on Amazon

This leading fashion retailer used sponsored ads and display ads across Amazon to turn the heads of European shoppers, delivering a return on ad spend 2.6X its goal…

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In case you missed it: Amazon Advertising at SMX East

The new and improved registry for brands and marketers that will help you put some more text here...

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Acura and Amazon share 3 inspiring startup stories

Acura collaborated with us on a new long format documentary which explores the journey and spirit that drives entrepreneurs and the process of taking a product from concept to market…

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Announcing the new Amazon Brand Registry

A new and improved registry for a brand’s rights owners that helps you deliver an accurate and trusted customer experience on Amazon while protecting your intellectual property…

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Bulk operations saves advertisers time and effort

Our newly-released feature simplifies campaign creation and management…

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Join us at SMX East 2017: A leading event for search marketers

Amazon Advertising makes its debut at this year’s conference and expo—with Colleen Aubrey, VP of Performance Advertising, set to share insights around Amazon’s sponsored ads solutions…

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See what’s new with Amazon’s programmatic buying solution

We are excited to share an update on key enhancements to our programmatic buying solution this year…

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New release: Sponsored ads for Amazon.ca vendors

We’re pleased to announce the recent launch of sponsored ads (formerly Amazon Marketing Services, or AMS) for Amazon.ca, our search advertising solution for vendors on Amazon.com…

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3 ways to enhance sponsored ads campaigns with display ads

Learn how other brands are using display ads and sponsored ads together to boost advertising performance…

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Sellers have a new opportunity for brand advertising

Sponsored Brands (formerly Headline Search Ads) are pay-per-click ads that appear above Amazon search results…

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Use Stores to showcase your brand

Bring the in-store experience online with a custom brand destination on Amazon.com…

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Com2us summon gamers with programmatic advertising

Here is an example of how the mobile gaming app developer Com2us used Amazon’s programmatic advertising solution to grow awareness and installs for its new game, Summoners War…

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Mobile shopping trends: The power of programmatic

Take a look at this infographic to learn more about how people shop on mobile devices, and how Amazon’s programmatic advertising…

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Increase campaign relevance with advertiser hashed audiences

Advertiser Audiences provide advertisers a way of incorporating their existing audiences into their Amazon Advertising campaigns…

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6 Optimization tips for Sponsored Brands

As one of the advertising solutions offered through Amazon, these ads can be a useful tool…

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Introducing out-stream video ads

We are excited about the release of a new out-stream video ad solution…

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An easier way to get started with sponsored ads

Introducing sponsored ads (formerly Amazon Marketing Services) Step-by-Step Guidance, which walks users through the process of creating an ad campaign

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3 opportunities to improve your sponsored ads performance

Optimization tips and opportunities to target when building sponsored ads campaigns (formerly Amazon Marketing Services)…

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Smart Everything at CES 2017

The resounding trend at CES this year was smart everything – smart toothbrushes, smart stoves, smart trashcans, smart robots and even smart underwear…

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Increase campaign performance with e-commerce creative

Learn how we’re delivering personalized display ads in the Amazon way and driving a 23% lift in purchase rate in the process.

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Chatting with GhostBed

To drive awareness among Amazon mattress shoppers and educate new audiences, GhostBed worked with Amazon Advertising to deploy a campaign combining sponsored ads and display ads.

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Johnnie Walker collaborates with Amazon Alexa to help customers

How do you bring whisky education to more than 1 million people? It’s a real challenge, and traditional methods alone don’t always work

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Sponsored Products boosted holiday sales for Amazon sellers

To help shed some light on what to expect in 2016, we took a look at how ads performed for our advertisers during last year’s holiday rush

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Elevate your brand presence on Amazon

A question we often hear is ‘how do I drive more sales?’ While we have a range of advertising solutions to answer this question, we often respond by examining the…

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Advertising tips: filtering

The new and improved registry for brands and marketers that will help you put some more text here...

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Running your first campaign on Amazon

As we soak in the last days of summer outside, holiday planning is in full swing inside agencies and marketing departments around the globe…

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Welcome to Amazon's advertising blog

The new and improved registry for brands and marketers that will help you put some more text here...

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