Amazon's advertising blog

The official blog for tips and information about Amazon Advertising.

Advertiser success story: “I and love and you” uses Amazon Advertising to promote their brand values

Amazon Advertising

November 30, 2018 | Melanie Tuazon
Learn how “I and love and you” leveraged Amazon Advertising to drive a successful launch on Amazon…(read more)

Introducing retail insights, now available to advertisers in beta

Amazon Advertising

November 20, 2018 | Devon O’Rourke
Amazon Advertising has introduced a new retail insights report in beta to provide advertisers with insight into comprehensive shopping activity for their products on Amazon before, during, and after advertising campaigns…(read more)

Showcase brands and increase sales with Stores on Amazon

Amazon Advertising

November 7, 2018 | Bobby Agarwal
Did you know that nearly 80% of Amazon customers use Amazon to discover new products or brands? Stores can help with that discovery…(read more)

Developing the Amazon DSP: An interview with Ryan Mayward

Amazon Advertising

October 24, 2018 | Katherine Osteen
“Our vision is to deliver top-tier DSP capabilities as well as innovate in areas that are unique to Amazon.”…(read more)

Amazon Advertising launches in Mexico

Amazon Advertising

October 23, 2018 | Amazon Advertising
Businesses can now extend their advertising campaigns in Mexico using Amazon Advertising display, video, and sponsored ads…(read more)

7 actions you can take to help improve Sponsored Brands campaign performance

Amazon Advertising

October 22, 2018 | Samantha Pell
Get the most out of your Sponsored Brands (formerly Headline Search Ads) campaigns with these optimization tips…(read more)

Sellers: Announcing 2 new ways to manage your advertising

October 11, 2018 | Erica Birmingham
Explore the Service Provider Network and the Marketplace Appstore to find solutions and tools to help scale, automate, and optimize your advertising—no coding required….(read more)

Cord-cutting infographic: Digital video ads on TV

Amazon Advertising

October 9, 2018 | Joel Stamp

View our infographic to see how Amazon’s programmatic video advertising taps into the cord-cutting trend…(read more)

Amazon Advertising: Announcing a single unified brand

Amazon Advertising

September 5, 2018 | the Amazon Advertising team

We are excited to announce that from now on we will simply be Amazon Advertising…(read more)

Why you shouldn’t rely on this single ad metric

Amazon advertising

August 30, 2018 | Zach Schapira

If you’re using advertising cost of sales (ACoS) as the only optimization lever for your campaigns, you could be limiting growth…(read more)

Introducing Amazon Attribution, a measurement solution for brands that sell on Amazon

Amazon advertising

August 24, 2018 | Devon O’Rourke

For the first time, brands can measure the impact of display, search, and video channels based on how consumers discover, research, and buy their products on Amazon. Amazon Attribution, a new beta measurement solution, provides brands that sell on Amazon with sales impact analysis across media channels off Amazon. With on-demand reporting, they are able to uncover the insights needed to optimize their media campaigns in-flight and grow product sales…(read more)

Vendors: See what’s new with Sponsored Brands

Amazon advertising

August 21, 2018 | Lauren Tran

Announcing three new features for Sponsored Brands (formerly Headline Search Ads) that offer Amazon vendors better visibility, efficiency, and optimization to promote brands and products…(read more)

TV shoppers use Amazon product details and reviews, even when they don’t buy on Amazon

Amazon advertising

August 15, 2018 | Dave Martin

comScore study shows that Amazon product detail pages and customer reviews can help TV shoppers research products, regardless of where they ultimately completed their purchase, demonstrating how Amazon helps shoppers at all stages of the shopping journey…(read more)

Introducing improved campaign manager features for easier and faster campaign creation and optimizations

Amazon advertising

August 7, 2018 | Lauren Tran

Advertisers now have access to a new set of powerful tools to create and manage campaigns for faster and easier optimizations…(read more)

Greetings from Boost with FBA in New Orleans

Amazon Advertising

July 18, 2018 | Lauren Tran

Sellers recently gathered in New Orleans for Boost with FBA, an interactive learning conference hosted by Fulfillment by Amazon, where they received one-on-one support, heard from Amazon leaders, and learned how to grow their businesses. Read on to hear from event participants about their experiences with Amazon Advertising and get tips from a senior sales manager on the Amazon sponsored ads team…(read more)

Did you know? Amazon Advertising can drive more than sales.

Amazon Advertising

July 16, 2018 | Melanie Tuazon

With Amazon Advertising brand solutions, businesses can inspire customers to take action and consider their brands by delivering relevant messages throughout their journey…(read more)

New Store features help you build your brand, promote deals, and grow sales on Amazon

Amazon Advertising

June 29, 2018 | Bobby Agarwal

Store owners can now showcase deals and products in their Store using 2 new features…(read more)

Display ads boost growth for search advertisers

Amazon Advertising

June 27, 2018 | Zach Schapira

Help generate demand for your brand that converts into long-term sales…(read more)

Seller success story: Super Deal boosts product & brand visibility with Sponsored Products

Amazon Advertising

June 20, 2018 | Lauren Tran

Amazon Advertising campaigns helped deliver a 2.5x increase in annual revenue for Amazon seller Super Deal…(read more)

Going the extra mile with the Jeep Brand and Amazon: Driving awareness for Jeep Brand’s all-new Tech Connect Package

Amazon Advertising

June 13, 2018 | Rachel Messinger

Jeep Brand and Amazon showcase the new Alexa skill for the 2018 Cherokee…(read more)

When it comes to e-commerce marketing, mattress brand Hilding Sweden is wide awake

Amazon Advertising

May 30, 2018 | Rachel Messinger

Newcomer mattress brand sees strong results after working with Amazon to launch online business…(read more)

Advertiser success story: Mastercard uses video to promote contactless payment feature

Amazon Advertising

May 4th, 2018 | Joel Stamp

Mastercard used in-stream video ads to increase awareness of a new contactless payment feature and promote the convenience of shopping online with Mastercard, delivering an 8.6% uplift in intent to use - measured by a Nielsen Digital Brand Effect brand lift study…(read more)

Ads.txt is now enabled

Amazon Advertising

April 30th, 2018 | Katherine Osteen

We are now using ads.txt to block unauthorized bid requests from unapproved companies across applicable third-party inventory available on the Amazon DSP (formerly the Amazon Advertising Platform)…(read more)

Amazon Advertising

March 27th, 2018 | Lauren Tran

If you’re a seller looking for a better way to understand the performance of your Sponsored Products campaigns, our new, interactive performance dashboard visualizes campaign data to make optimizing campaigns faster, easier, and more effective…(read more)

Advertising and the EU General Data Protection Regulation

Amazon Advertising

March 19th, 2018 | Amazon Advertising

Amazon’s advertising services comply with the requirements of GDPR…(read more)

New performance insights for Stores

Amazon Advertising

March 16th, 2018 | Lauren Tran

Stores enable sellers and vendors to showcase their brand story and product portfolio in a curated customer destination. Now, Store owners also have access to a new dashboard with a full range of metrics to better analyze overall Store performance…(read more)

Join our webinar to learn about the newest sponsored ads reporting features

Amazon Advertising

March 14th, 2018 | Lauren Tran

To help review the day-to-day impact of your sponsored ads and optimize your campaigns, we recently launched account-level, downloadable reports for Sponsored Products and Sponsored Brands (formerly Headline Search Ads) campaigns…(read more)

Introducing a new video series featuring ad campaign best practices

Amazon Advertising

March 7th, 2018 | Lauren Tran

Today, we’re announcing a new series of short, educational videos to help advertisers quickly learn how to optimize their search advertising campaigns…(read more)

Sellers: See what's new with Sponsored Brands

Amazon Advertising

March 2nd, 2018 | Dora Wang

Announcing 3 new features that offer Amazon sellers better visibility, efficiency, and optimization when using Sponsored Brands (formerly Headline Search Ads) to promote their brand and products…(read more)

Are you ready to advertise? Start with these 4 steps.

Amazon Advertising

February 26th, 2018 | Dora Wang

Introducing our brand-new guide to advertising on Amazon, with everything sellers and vendors need to know about how to get started and set up for success…(read more)

New for Sponsored Products: automated notifications & recommendations to better manage daily budgets

Amazon Advertising

February 16th, 2018 | Lauren Tran

Advertisers can now stay on top of their Sponsored Products campaign budget status with new notifications and tailored recommendations designed to keep your campaigns live throughout the day…(read more)

How Amazon helps customers shop for cars

Amazon Advertising

February 12th, 2018 | Rachel Messinger

Video: How Amazon helps connect auto manufacturers to shoppers … (read more)

Seller success story: Fashion brand oodji makes its European debut on Amazon

Amazon Advertising

January 31st, 2018 | Natalia Alfonso

This leading fashion retailer used sponsored ads and display ads across Amazon to turn the heads of European shoppers, delivering a return on ad spend 2.6X its goal…(read more)

In case you missed it: Amazon Advertising at SMX East

Amazon Advertising

December 6th, 2017 | Lauren Boulos

Amazon Advertising hosted interactive sessions at the search marketing expo, SMX East. Read our highlights, top takeaways, and favorite moments…(read more)

Acura and Amazon share 3 inspiring startup stories

Amazon advertising

December 1st, 2017 | Joel Stamp

Acura collaborated with us on a new long format documentary which explores the journey and spirit that drives entrepreneurs and the process of taking a product from concept to market…(read more)

Announcing the new Amazon Brand Registry

Amazon advertising

November 17th, 2017 | Amazon Advertising

A new and improved registry for a brand’s rights owners that helps you deliver an accurate and trusted customer experience on Amazon while protecting your intellectual property… (read more)

Bulk operations saves advertisers time and effort

Amazon advertising

November 10th, 2017 | Lauren Boulos

Our newly-released feature simplifies campaign creation and management… (read more)

Join us at SMX East 2017: A leading event for search marketers

Amazon Advertising

October 11th, 2017 | Lauren Boulos

Amazon Advertising makes its debut at this year’s conference and expo—with Colleen Aubrey, VP of Performance Advertising, set to share insights around Amazon’s sponsored ads solutions… (read more)

See what’s new with Amazon’s programmatic buying solution

Amazon Programmatic Advertising

October 4th, 2017 | Zach Schapira

We are excited to share an update on key enhancements to our programmatic buying solution this year… (read more)

New release: Sponsored ads for vendors

Amazon Advertising

October 3rd, 2017 | Amazon Advertising

We’re pleased to announce the recent launch of sponsored ads (formerly Amazon Marketing Services, or AMS) for, our search advertising solution for vendors on… (read more)

3 ways to enhance sponsored ads campaigns with display ads

Amazon Advertising

September 6th, 2017 | Natalia Alfonso

Learn how other brands are using display ads and sponsored ads together to boost advertising performance… (read more)

Sellers have a new opportunity for brand advertising

Amazon Advertising

August 28th, 2017 | Amazon Advertising

Sponsored Brands (formerly Headline Search Ads) are pay-per-click ads that appear above Amazon search results… (read more)

Use Stores to showcase your brand


July 25th, 2017 | Amazon Advertising

Bring the in-store experience online with a custom brand destination on… (read more)

Com2us summon gamers with programmatic advertising


June 29th, 2017 | Sheryl Neutuch

Here is an example of how the mobile gaming app developer Com2us used Amazon’s programmatic advertising solution to grow awareness and installs for its new game, Summoners War… (read more)

Mobile advertising

June 20th, 2017 | Sheryl Neutuch

Take a look at this infographic to learn more about how people shop on mobile devices, and how Amazon’s programmatic advertising… (read more)

Increase campaign relevance with advertiser hashed audiences

advertiser hashed audiences

June 12th, 2017 | Amazon Advertising

Advertiser Audiences provide advertisers a way of incorporating their existing audiences into their Amazon Advertising campaigns… (read more)

6 Optimization tips for Sponsored Brands

6 Optimization tips for Sponsored Brands

May 15th, 2017 | Javier Irigoyen

As one of the advertising solutions offered through Amazon, these ads can be a useful tool… (read more)

Introducing out-stream video ads

Introducing out-stream video ads

March 9th, 2017 | Jamie Wells

We are excited about the release of a new out-stream video ad solution… (read more)

An easier way to get started with sponsored ads

An easier way to get started on sponsored ads

February 23rd, 2017 | Amazon Advertising

Introducing sponsored ads (formerly Amazon Marketing Services) Step-by-Step Guidance, which walks users through the process of creating an ad campaign (read more)

3 opportunities to improve your sponsored ads performance

3 opportunities to improve your sponsored ads performance

February 15th, 2017 | Amazon Advertising

Optimization tips and opportunities to target when building sponsored ads campaigns (formerly Amazon Marketing Services)… (read more)

Smart Everything at CES 2017

Smart Everything at CES 2017

January 13th, 2017 | Amazon Advertising

The resounding trend at CES this year was smart everything – smart toothbrushes, smart stoves, smart trashcans, smart robots and even smart underwear… (read more)

Increase campaign performance with e-commerce creative

Increase campaign performance with e-commerce creative

January 5th, 2017 | Amazon Advertising

Learn how we’re delivering personalized display ads in the Amazon way and driving a 23% lift in purchase rate in the process. (read more)

Chatting with GhostBed

Chatting with Ghostbed

December 16th, 2016 | Amazon Advertising

To drive awareness among Amazon mattress shoppers and educate new audiences, GhostBed worked with Amazon Advertising to deploy a campaign combining sponsored ads and display ads. (read more)

Johnnie Walker collaborates with Amazon Alexa to help customers

Johnnie Walker collaborates with Amazon Alexa to help customers

December 8th, 2016 | Kate Fetty

How do you bring whisky education to more than 1 million people? It’s a real challenge, and traditional methods alone don’t always work (read more)

Sponsored Products boosted holiday sales for Amazon sellers

November 21st, 2016 | Keri Andrews

To help shed some light on what to expect in 2016, we took a look at how ads performed for our advertisers during last year’s holiday rush (read more)

Elevate your brand presence on Amazon

Elevate your brand

October 10th, 2016 | Amazon Advertising

A question we often hear is ‘how do I drive more sales?’ While we have a range of advertising solutions to answer this question, we often respond by examining the… (read more)


Advertising tips: filtering

Running your first campaign on Amazon

October 3rd, 2016 | Amazon Advertising

Did you know that by typing “running” in the search bar above the Advertising Campaigns dashboard in the advertising console (formerly Amazon Marketing Services) you can look at just the campaigns that are currently running? (read more)

Running your first campaign on Amazon

Running your first campaign on Amazon

September 28th, 2016 | Amazon Advertising

As we soak in the last days of summer outside, holiday planning is in full swing inside agencies and marketing departments around the globe… (read more)

Welcome to Amazon's advertising blog

Welcome to Amazon's Advertising Blog

September 28th, 2016 | Kate Fetty

At Amazon, we start with the customer and work backwards, and we’re always looking for ways to improve the customer experience. Our advertising… (read more)