Amazon's advertising blog

The official blog for tips and information about Amazon Advertising.

New for Sponsored Products: automated notifications & recommendations to better manage daily budgets

Amazon advertising

February 16th, 2018 | Lauren Tran

Advertisers can now stay on top of their Sponsored Products campaign budget status with new notifications and tailored recommendations designed to keep your campaigns live throughout the day…(read more)

How Amazon helps customers shop for cars

Amazon advertising

February 12th, 2018 | Rachel Messinger

Video: How Amazon helps connect auto manufacturers to shoppers … (read more)

Seller success story: Fashion brand oodji makes its European debut on Amazon

Amazon advertising

January 31st, 2018 | Natalia Alfonso

This leading fashion retailer used search and display ads across Amazon to turn the heads of European shoppers, delivering a return on ad spend 2.6X its goal…(read more)

In case you missed it: AMS at SMX East

Amazon advertising

December 6th, 2017 | Lauren Boulos

Amazon Marketing Services (AMS) hosted interactive sessions at the search marketing expo, SMX East. Read our highlights, top takeaways, and favorite moments…(read more)

Acura and Amazon share 3 inspiring startup stories

Amazon advertising

December 1st, 2017 | Joel Stamp

Acura collaborated with us on a new long format documentary which explores the journey and spirit that drives entrepreneurs and the process of taking a product from concept to market…(read more)

Announcing the new Amazon Brand Registry

Amazon advertising

November 17th, 2017 | Amazon advertising

A new and improved registry for a brand’s rights owners that helps you deliver an accurate and trusted customer experience on Amazon while protecting your intellectual property… (read more)

Bulk operations saves advertisers time and effort

Amazon advertising

November 10th, 2017 | Lauren Boulos

Our newly-released feature simplifies campaign creation and management… (read more)

Join us at SMX East 2017: A leading event for search marketers

Amazon advertising

October 11th, 2017 | Lauren Boulos

Amazon Marketing Services (AMS) makes its debut at this year’s conference and expo—with Colleen Aubrey, VP of Performance Advertising, set to share insights around Amazon’s search advertising solutions… (read more)

See what’s new with Amazon’s programmatic buying solution

Amazon Programmatic Advertising

October 4th, 2017 | Zach Schapira

We are excited to share an update on key enhancements to our programmatic buying solution this year… (read more)

New release: Search advertising for vendors

Amazon Advertising

October 3rd, 2017 | Amazon Advertising

We’re pleased to announce the recent launch of Amazon Marketing Services (AMS) for, our search advertising solution for vendors on… (read more)

3 ways to enhance search campaigns with display advertising

Amazon Deals and Product Display Ads

September 6th, 2017 | Natalia Alfonso

Learn how other brands are using display and search together to boost their advertising performance… (read more)

Sellers have a new opportunity for brand advertising

Amazon Deals and Product Display Ads

August 28th, 2017 | Amazon Advertising

Headline Search Ads are pay-per-click ads that appear above Amazon search results… (read more)

Use Amazon Stores to showcase your brand

Amazon Deals and Product Display Ads

July 25th, 2017 | Amazon Advertising

Bring the in-store experience online with a custom brand destination on… (read more)

New release: Promote Amazon deals with product display ads

Amazon Deals and Product Display Ads

June 30th, 2017 | Amazon Advertising

We’re announcing a new creative solution, specifically designed to advertise your limited-time deals to relevant shoppers at scale… (read more)

Com2us summon gamers with programmatic advertising


June 29th, 2017 | Sheryl Neutuch

Here is an example of how the mobile gaming app developer Com2us worked used Amazon’s programmatic advertising solution to grow awareness and installs for its new game, Summoners War… (read more)

Mobile advertising

June 20th, 2017 | Sheryl Neutuch

Take a look at this infographic to learn more about how people shop on mobile devices, and how Amazon’s programmatic advertising… (read more)

Securely improve cross-channel campaign performance with Advertiser Audiences

7 Optimization tips for Headline Search Ads

June 12th, 2017 | Amazon Advertising

With Advertiser Audiences, advertisers are able to anonymously match a list of their customers with Amazon shoppers… (read more)

7 Optimization tips for Headline Search Ads

7 Optimization tips for Headline Search Ads

May 15th, 2017 | Javier Irigoyen

As one of the advertising solutions offered through Amazon, these ads can be a useful tool… (read more)

Introducing Amazon Video Ads

Introducing Amazon Video Ads

March 9th, 2017 | Jamie Wells

We are excited about the release of a new out-stream video ad solution, Amazon Video Ads (AVA)… (read more)

An easier way to get started on Amazon Marketing Services

An Easier Way to Get Started on Amazon Marketing Services

February 23rd, 2017 | Amazon Advertising

Introducing AMS Step-by-Step Guidance, which walks users through the process of creating an ad campaign (read more)

3 opportunities to improve your Amazon Marketing Services (AMS) performance

3 opportunities to improve your Amazon Marketing Services (AMS) performance

February 15th, 2017 | Amazon Advertising

Optimization tips and opportunities to target when building AMS campaigns… (read more)

Smart Everything at CES 2017

Smart Everything at CES 2017

January 13th, 2017 | Amazon Advertising

The resounding trend at CES this year was smart everything – smart toothbrushes, smart stoves, smart trashcans, smart robots and even smart underwear… (read more)

Increase campaign performance with Dynamic eCommerce Ads

Increase campaign performance with Dynamic eCommerce Ads

January 5th, 2017 | Amazon Advertising

Learn how we’re delivering personalized advertising in the Amazon way and driving a 23% lift in purchase rate in the process. (read more)

Chatting with GhostBed

Chatting with Ghostbed

December 16th, 2016 | Amazon Advertising

To drive awareness among Amazon mattress shoppers and educate new audiences, GhostBed worked with AMG to deploy a campaign combining Amazon’s search and display solutions. (read more)

Johnnie Walker collaborates with Amazon Alexa to help customers

Johnnie Walker collaborates with Amazon Alexa to help customers

December 8th, 2016 | Kate Fetty

How do you bring whisky education to more than 1 million people? It’s a real challenge, and traditional methods alone don’t always work (read more)

Sponsored Products boosted holiday sales for Amazon sellers

November 21st, 2016 | Keri Andrews

To help shed some light on what to expect in 2016, we took a look at how ads performed for our advertisers during last year’s holiday rush (read more)

Elevate your brand presence on Amazon

Elevate your brand

October 10th, 2016 | Amazon Advertising

A question we often hear is ‘how do I drive more sales?’ While we have a range of advertising solutions to answer this question, we often respond by examining the… (read more)


Advertising tips: filtering

Running your first campaign on Amazon

October 3rd, 2016 | Amazon Advertising

Did you know that by typing “running” in the search bar above the Advertising Campaigns dashboard in AMS you can look at just the campaigns that are currently running? (read more)


Running your first campaign on Amazon

Running your first campaign on Amazon

September 28th, 2016 | Amazon Advertising

As we soak in the last days of summer outside, holiday planning is in full swing inside agencies and marketing departments around the globe… (read more)


Welcome to Amazon's advertising blog

Welcome to Amazon's Advertising Blog

September 28th, 2016 | Kate Fetty

At Amazon, we start with the customer and work backwards, and we’re always looking for ways to improve the customer experience. Our advertising… (read more)