Amazon's advertising blog

The official blog for tips and information about Amazon Advertising.

TV shoppers rely on Amazon for product details and reviews, even when they don't buy on Amazon

Amazon advertising

August 15, 2018 | Dave Martin

comScore study reveals that two-thirds of TV shoppers used Amazon to research their purchase decisions, regardless of where they ultimately completed their purchase, demonstrating how Amazon helps shoppers at all stages of the shopping journey…(read more)

Introducing improved campaign manager features for easier and faster campaign creation and optimizations

Amazon advertising

August 7, 2018 | Lauren Tran

Advertisers now have access to a new set of powerful tools to create and manage campaigns for faster and easier optimizations…(read more)

Greetings from Boost with FBA in New Orleans.

Amazon advertising

July 18, 2018 | Lauren Tran

Sellers recently gathered in New Orleans for Boost with FBA, an interactive learning conference hosted by Fulfillment by Amazon, where they received one-on-one support, heard from Amazon leaders, and learned how to grow their businesses. Read on to hear from event participants about their experiences with Amazon Advertising and get tips from a senior sales manager on the Amazon search advertising team…(read more)

Did you know? Amazon Advertising can drive more than sales.

Amazon advertising

July 16, 2018 | Melanie Tuazon

With Amazon Advertising brand solutions, businesses can inspire customers to take action and consider their brands by delivering relevant messages throughout their journey…(read more)

New Store features help you build your brand, promote deals, and grow sales on Amazon

Amazon advertising

June 29, 2018 | Bobby Agarwal

Store owners can now showcase deals and products in their Store using 2 new features…(read more)

Display ads boost growth for search advertisers

Amazon advertising

June 27, 2018 | Zach Schapira

Help generate demand for your brand that converts into long-term sales…(read more)

Seller success story: Super Deal boosts product & brand visibility with Sponsored Products

Amazon advertising

June 20, 2018 | Lauren Tran

Amazon Advertising campaigns helped deliver a 2.5x increase in annual revenue for Amazon seller Super Deal…(read more)

Going the extra mile with the Jeep Brand and Amazon: Driving awareness for Jeep Brand’s all-new Tech Connect Package

Amazon advertising

June 13, 2018 | Rachel Messinger

Jeep Brand and Amazon showcase the new Alexa skill for the 2018 Cherokee…(read more)

When it comes to e-commerce marketing, mattress brand Hilding Sweden is wide awake

Amazon advertising

May 30, 2018 | Rachel Messinger

Newcomer mattress brand sees strong results after working with Amazon to launch online business…(read more)

Advertiser success story: Mastercard uses video to promote contactless payment feature

Amazon advertising

May 4th, 2018 | Joel Stamp

Mastercard used in-stream video ads to increase awareness of a new contactless payment feature and promote the convenience of shopping online with Mastercard, delivering an 8.6% uplift in intent to use - measured by a Nielsen Digital Brand Effect brand lift study…(read more)

Ads.txt is now enabled

Amazon advertising

April 30th, 2018 | Katherine Osteen

We are now using ads.txt to block unauthorized bid requests from unapproved companies across applicable third-party inventory available on the Amazon Advertising Platform (the Amazon DSP)…(read more)

Amazon advertising

March 27th, 2018 | Lauren Tran

If you’re a seller looking for a better way to understand the performance of your Sponsored Products campaigns, our new, interactive performance dashboard visualizes campaign data to make optimizing campaigns faster, easier, and more effective…(read more)

Advertising and the EU General Data Protection Regulation

Amazon advertising

March 19th, 2018 | Amazon Advertising

Amazon’s advertising services comply with the requirements of GDPR…(read more)

New performance insights for Amazon Stores

Amazon advertising

March 16th, 2018 | Lauren Tran

Amazon Stores enable sellers and vendors to showcase their brand story and product portfolio in a curated customer destination. Now, Store owners also have access to a new dashboard with a full range of metrics to better analyze overall Store performance…(read more)

Join our webinar to learn about the newest AMS reporting features

Amazon advertising

March 14th, 2018 | Lauren Tran

To help review the day-to-day impact of your search ads and optimize your campaigns, we recently launched account-level, downloadable reports for Sponsored Products and Headline Search Ads campaigns…(read more)

Introducing a new video series featuring ad campaign best practices

Amazon advertising

March 7th, 2018 | Lauren Tran

Today, we’re announcing a new series of short, educational videos to help advertisers quickly learn how to optimize their search advertising campaigns…(read more)

Sellers: See what's new with Headline Search Ads

Amazon advertising

March 2nd, 2018 | Dora Wang

Announcing 3 new features that offer Amazon sellers better visibility, efficiency, and optimization when using Headline Search Ads to promote their brand and products…(read more)

Are you ready to advertise? Start with these 4 steps

Amazon advertising

February 26th, 2018 | Dora Wang

Introducing our brand-new guide to advertising on Amazon, with everything sellers and vendors need to know about how to get started and set up for success…(read more)

New for Sponsored Products: automated notifications & recommendations to better manage daily budgets

Amazon advertising

February 16th, 2018 | Lauren Tran

Advertisers can now stay on top of their Sponsored Products campaign budget status with new notifications and tailored recommendations designed to keep your campaigns live throughout the day…(read more)

How Amazon helps customers shop for cars

Amazon advertising

February 12th, 2018 | Rachel Messinger

Video: How Amazon helps connect auto manufacturers to shoppers … (read more)

Seller success story: Fashion brand oodji makes its European debut on Amazon

Amazon advertising

January 31st, 2018 | Natalia Alfonso

This leading fashion retailer used search and display ads across Amazon to turn the heads of European shoppers, delivering a return on ad spend 2.6X its goal…(read more)

In case you missed it: AMS at SMX East

Amazon advertising

December 6th, 2017 | Lauren Boulos

Amazon Marketing Services (AMS) hosted interactive sessions at the search marketing expo, SMX East. Read our highlights, top takeaways, and favorite moments…(read more)

Acura and Amazon share 3 inspiring startup stories

Amazon advertising

December 1st, 2017 | Joel Stamp

Acura collaborated with us on a new long format documentary which explores the journey and spirit that drives entrepreneurs and the process of taking a product from concept to market…(read more)

Announcing the new Amazon Brand Registry

Amazon advertising

November 17th, 2017 | Amazon Advertising

A new and improved registry for a brand’s rights owners that helps you deliver an accurate and trusted customer experience on Amazon while protecting your intellectual property… (read more)

Bulk operations saves advertisers time and effort

Amazon advertising

November 10th, 2017 | Lauren Boulos

Our newly-released feature simplifies campaign creation and management… (read more)

Join us at SMX East 2017: A leading event for search marketers

Amazon advertising

October 11th, 2017 | Lauren Boulos

Amazon Marketing Services (AMS) makes its debut at this year’s conference and expo—with Colleen Aubrey, VP of Performance Advertising, set to share insights around Amazon’s search advertising solutions… (read more)

See what’s new with Amazon’s programmatic buying solution

Amazon Programmatic Advertising

October 4th, 2017 | Zach Schapira

We are excited to share an update on key enhancements to our programmatic buying solution this year… (read more)

New release: Search advertising for Amazon.ca vendors

Amazon Advertising

October 3rd, 2017 | Amazon Advertising

We’re pleased to announce the recent launch of Amazon Marketing Services (AMS) for Amazon.ca, our search advertising solution for vendors on Amazon.com… (read more)

3 ways to enhance search campaigns with display advertising

Amazon Deals and Product Display Ads

September 6th, 2017 | Natalia Alfonso

Learn how other brands are using display and search together to boost their advertising performance… (read more)

Sellers have a new opportunity for brand advertising

Headline Search Ads

August 28th, 2017 | Amazon Advertising

Headline Search Ads are pay-per-click ads that appear above Amazon search results… (read more)

Use Stores to showcase your brand

Stores

July 25th, 2017 | Amazon Advertising

Bring the in-store experience online with a custom brand destination on Amazon.com… (read more)

Com2us summon gamers with programmatic advertising

Gamers

June 29th, 2017 | Sheryl Neutuch

Here is an example of how the mobile gaming app developer Com2us worked used Amazon’s programmatic advertising solution to grow awareness and installs for its new game, Summoners War… (read more)

Mobile advertising

June 20th, 2017 | Sheryl Neutuch

Take a look at this infographic to learn more about how people shop on mobile devices, and how Amazon’s programmatic advertising… (read more)

Increase campaign relevance with advertiser hashed audiences

advertiser hashed audiences

June 12th, 2017 | Amazon Advertising

Advertiser Audiences provide advertisers a way of incorporating their existing audiences into their Amazon Advertising campaigns… (read more)

7 Optimization tips for Headline Search Ads

7 Optimization tips for Headline Search Ads

May 15th, 2017 | Javier Irigoyen

As one of the advertising solutions offered through Amazon, these ads can be a useful tool… (read more)

Introducing Amazon Video Ads

Introducing Amazon Video Ads

March 9th, 2017 | Jamie Wells

We are excited about the release of a new out-stream video ad solution, Amazon Video Ads (AVA)… (read more)

An easier way to get started on Amazon Marketing Services

An Easier Way to Get Started on Amazon Marketing Services

February 23rd, 2017 | Amazon Advertising

Introducing AMS Step-by-Step Guidance, which walks users through the process of creating an ad campaign (read more)

3 opportunities to improve your Amazon Marketing Services (AMS) performance

3 opportunities to improve your Amazon Marketing Services (AMS) performance

February 15th, 2017 | Amazon Advertising

Optimization tips and opportunities to target when building AMS campaigns… (read more)

Smart Everything at CES 2017

Smart Everything at CES 2017

January 13th, 2017 | Amazon Advertising

The resounding trend at CES this year was smart everything – smart toothbrushes, smart stoves, smart trashcans, smart robots and even smart underwear… (read more)

Increase campaign performance with Dynamic eCommerce Ads

Increase campaign performance with Dynamic eCommerce Ads

January 5th, 2017 | Amazon Advertising

Learn how we’re delivering personalized advertising in the Amazon way and driving a 23% lift in purchase rate in the process. (read more)

Chatting with GhostBed

Chatting with Ghostbed

December 16th, 2016 | Amazon Advertising

To drive awareness among Amazon mattress shoppers and educate new audiences, GhostBed worked with AMG to deploy a campaign combining Amazon’s search and display solutions. (read more)

Johnnie Walker collaborates with Amazon Alexa to help customers

Johnnie Walker collaborates with Amazon Alexa to help customers

December 8th, 2016 | Kate Fetty

How do you bring whisky education to more than 1 million people? It’s a real challenge, and traditional methods alone don’t always work (read more)

Sponsored Products boosted holiday sales for Amazon sellers

November 21st, 2016 | Keri Andrews

To help shed some light on what to expect in 2016, we took a look at how ads performed for our advertisers during last year’s holiday rush (read more)

Elevate your brand presence on Amazon

Elevate your brand

October 10th, 2016 | Amazon Advertising

A question we often hear is ‘how do I drive more sales?’ While we have a range of advertising solutions to answer this question, we often respond by examining the… (read more)

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Advertising tips: filtering

Running your first campaign on Amazon

October 3rd, 2016 | Amazon Advertising

Did you know that by typing “running” in the search bar above the Advertising Campaigns dashboard in AMS you can look at just the campaigns that are currently running? (read more)

Running your first campaign on Amazon

Running your first campaign on Amazon

September 28th, 2016 | Amazon Advertising

As we soak in the last days of summer outside, holiday planning is in full swing inside agencies and marketing departments around the globe… (read more)

Welcome to Amazon's advertising blog

Welcome to Amazon's Advertising Blog

September 28th, 2016 | Kate Fetty

At Amazon, we start with the customer and work backwards, and we’re always looking for ways to improve the customer experience. Our advertising… (read more)