What’s new with Amazon DSP
November 17, 2020 | By Kelly Kupers, Product Marketing Program Manager
We’ve introduced several new features within Amazon DSP to help you engage customers and more easily manage your campaigns. Here’s what we rolled out in October 2020.
New tab for audience discovery
Amazon DSP helps advertisers and agency build relevant audience segments. Improved audience strategies improve the relevancy of ads making for a better customer experience and higher performing campaigns. The Audiences tab introduces comprehensive audience exploration and management capabilities. Explore and search across all types of audiences including in-market, lifestyle, Amazon custom built, and your advertiser audiences. You can also filter for audiences that are already available for inclusion in campaigns, or new audiences that are being reviewed for approval. Furthermore, you can now view, browse, and sort audiences by forecasted reach and impressions, or by other fields including creation and audience modification date. For more information, refer to this help article.
Amazon DSP launches support for the Brazil and Netherlands
Advertisers and their agencies are now able to programmatically buy display and video ads at scale in Brazil and Netherlands (+Belgium/Luxembourg). Advertisers wishing to launch their first display campaigns can get started by contacting their Amazon Ads representative.
New filtering features now available for overlap reports
You can now customize overlap reports by filtering results based on audience size, category, impression forecast, and affinity score. Filtering allows you to see overlapping audience results that are better tailored to your goals, making it easier to discover the right audiences to engage in your campaigns at different stages of the marketing funnel. This feature is available in the US, UK, DE, FR, ES, IT, IN, and CA.
For more information, refer to this help article.
New Products dimension added to custom report template
You can now create an ASIN-level report through the custom report template in the DSP report center by selecting the new Products dimension. The report will help you measure conversions for your campaign at an ASIN level. The report includes the top promoted and brand halo ASINs for your selected campaign. You can see conversions at a child ASIN level, as well as parent ASIN rollups in the same report. By filtering the report on the Report granularity column, you can get the required view.
New Geography dimension added to custom report template
In this release, a new Geography dimension has been added to custom report creation to help you optimize campaigns. Selecting the dimension provides the following breakdowns:
- Advertiser, order, line item, postal code, DMA®, city, state or region, and country
New Technology dimension added to custom report template
In this release, a new Technology dimension has been added to custom report creation to aid campaign optimization based on attributes such as device type, browser, or operating system. Selecting the dimension provides the following breakdowns:
- Advertiser, order, line Item, device type, browser, and operating System
New inline forecasting widget
You can now access a new inline forecasting widget on Amazon DSP Line items creation page for three line item types: Standard Display, AAP Mobile app, and Amazon Mobile display. The widget displays the estimated number of daily and cumulative impressions based on flight dates, budget, and targeting criteria. It also introduces daily and cumulative reach forecasting, helping advertisers estimate a potential campaign reach across multiple channels, devices, and browsers. You can also adjust campaign settings, including bid price, to understand how impression and reach numbers are impacted, and choose a bid optimized for campaign results.