What’s new with Amazon DSP
Deal metrics in the Deals page
You can now view all your available private marketplace (PMP) deals and their bid metrics such as bid request, response counts, and bid rate for a specific date range in the deals page. To do this, select deals from the left-hand menu in campaign manager and select the desired date range from the calendar drop down. A health indicator is also now available in the first column for each deal, showing an alert if the deal is active but is not receiving bid requests from supply-side platforms (SSPs). This allows you to diagnose the health of your deals and determine whether it is setup correctly at the SSP or publisher level. Deal metrics are available in all locales where the Amazon DSP is available.