What’s new for advertisers with OTT?

NOVEMBER 11, 2019

By Jackie Zhou
Product Marketing Manager

Engaging TV lovers with new content and ways to watch

With new ways to watch your favorite titles and fresh content every month on IMDb TV and Thursday Night Football, it’s an exciting season for advertising using over-the-top (OTT). For you, this means there are more ways than ever to reach highly engaged viewers.

Join us for NFL Thursday Night Football

This year 3.2 million viewers worldwide tuned in to Amazon Prime Video and Twitch to watch the Eagles take on the Packers to kick off the latest season of Thursday Night Football.1 This season, fans are experiencing the game they love like never before with new features launched on Amazon Prime Video like access to a new lineup of expert insight and analysis, including robust live data. Read more about all the new features launched for Thursday Night Football fans.

New family-friendly titles and Academy Award-winning films on IMDb TV this month

As IMDb TV inventory continues to expand, you’ll be able to reach more engaged audiences across devices. This November brings a brand-new lineup of films to IMDb TV, including seven-time Academy Award-winner Gravity and two-time Academy Award-winner Hacksaw Ridge, which is available exclusively on IMDb TV.

Viewers can also cue up The Giver, plus plenty of family-friendly titles, including Megamind, Stuart Little, Norm of the North, and Teenage Mutant Ninja Turtles: Out of the Shadows.

Reach engaged viewers on millions of devices with Thursday Night Football and IMDb TV—reach out to your account manager for more information.

New tools to help you build your brand with OTT

We’re constantly looking for new ways to help you tell your brand story. Here are some of the latest tools we’ve launched to give you more control over where your ads are displayed, reach relevant audiences for your brand, and easily create video creative assets for your ads.

Use genre blocking to control where your ads appear

We want you to have more control over your advertising campaigns, including where your ads are placed. In September, we launched genre blocking to help you reach more relevant audiences by giving you another way to ensure that your ads appear where you want. With genre blocking, you can exclude up to five genres, like horror or crime, from your OTT campaigns.

Reach viewers with audience guarantees

In addition to genre blocking, you can also take advantage of our new audience guarantees. Audience guarantees give you the option to measure and buy against only the audiences you wish to reach, on a fixed CPM (cost per thousand impressions) basis. In other words, you pay only for the impressions that reach the audiences that make sense for your brand, as measured by Nielsen.

Genre blocking and audience guarantees are currently available only for managed-service advertising customers in the US.

Make video ads from scratch with the new video creative builder beta

No creative assets? No problem. You can create video ads for free using our new video creative builder beta, even if you don’t have any of your own video assets. Easily use our library of video assets and templates to create multiple video ads from one single video asset, and experiment with different overlays, products, images, and calls to action without spending extra time or resources on custom video production. The video creative builder is available now for self-service advertisers in the US. Join the beta.

If you have questions about how Amazon Advertising can help you build your brand, reach out to your account executive or visit our site to learn more.

1. NFL Communications. Eagles-Packers Draws Total Viewership of 18.6 Million Across All Platforms. https://nflcommunications.com/Pages/Eagles-Packers-Draws-Total-Viewership-of-18.6-Million-Across-All-Platforms.aspx