What’s new for advertisers with OTT: New holiday content, news on Fire TV and Fire tablet, and more

DECEMBER 10, 2019

By Jackie Zhou
Product Marketing Manager

With fresh holiday content on IMDb TV and a reimagined news experience on Fire TV, advertisers can reach highly engaged viewers with more inventory than ever before.

Fresh content from IMDb TV, including holiday favorites

We continue to invest in brand-safe content every month and grow our exclusive ad inventory so you can tell your brand story to millions of viewers wherever and whenever they're watching IMDb TV content.

This season, gifts are arriving early for viewers, with new content to watch over the holidays. Classic holiday titles like Christmas in Wonderland, Finding Mrs. Claus, and A Country Christmas Story will get everyone in the holiday spirit. Plus, new movies like The Adventures of Tintin and Max 2: White House Hero are great options for movie night with the entire family.

In December, movie fans can also watch IMDb TV exclusive movie titles like Patriots Day with Mark Wahlberg and Southpaw starring Jake Gyllenhaal and Rachel McAdams. Along with new titles, viewers can revisit award-winning favorites like La La Land and Gravity, which are all available for free. TV binge watchers can catch up on series like Nikita and The Outpost, both newly available on IMDb TV.

Experience the News app on Fire TV and Fire tablet

The News app on Fire TV and Fire tablet is a reimagined news experience that is free and customizable, making it easy for viewers to watch news content from multiple providers in a single destination. Fire TV and Fire tablet owners will see the app appear in their home screen, enabling them to instantly view a wide range of on-demand, ad-supported live news content.

What does this mean for you? You can reach Fire device owners on mobile and in the living room with ads on live news content. Simply turn on the News genre in your campaigns or reach out to your account manager for more information.

Find out more about the experience on the Fire TV blog.

We’re excited to continue to give you even more ways to tell your brand story with Amazon. If you have questions about how Amazon Advertising can help you build your brand, reach out to your account executive or visit our site to learn more.