To help Amazon Ads marketers drive performance and enhance their brand presence, Amazon Ads and Shutterstock are now providing advertisers in the US with free and easy access to Shutterstock’s library of more than 390 million high-quality licensed assets. Advertisers can access the images directly within the Amazon Ads console4 using the creative assets application to search and browse for creative that meets their brand’s needs. For example, images that represent advertisers’ brand values (e.g., recycling, handmade products), images that show customers and their lifestyle (e.g., runners, family reunions), or images that relate to seasonality or key shopping events (e.g., winter decor, everyday shopping, gifts).
Every asset in the Shutterstock library is reviewed for design quality and technical execution to ensure high standards, and we’re seeing positive impact of creative on campaign performance. For instance, for ads shown off Amazon in the US, advertisers who used custom images across their Sponsored Display campaigns saw on average a 29% increase in product detail page view rate, compared to those who didn’t.5
Both vendors and sellers who are registered for advertising will have free access to Shutterstock’s collection of high-quality licensed photographs that can be used across placements in Sponsored Display and Stores.
With this integration, small and medium businesses that may not have the resources to build creative assets now have an easy way to infuse stunning visuals into their ads. And thanks to Shutterstock’s worldwide network with more than 2 million contributors from more than 150 countries worldwide, advertisers can create engaging, authentic, and diverse ads that can make their brand, value proposition, and product offerings stand out globally.