Sponsored TV enables brands to use the flexibility of Amazon Ads sponsored ads tools, including no minimum campaign spend, no minimum daily spend, and no upfront commitments. Brands can create streaming TV campaigns in just a few clicks within the Amazon Ads console or using the Amazon Ads API.
“TV advertising is no longer just for the big brands,” said Patrick Miller, co-founder of Flywheel. “With self-serve buying and closed-loop measurements, Sponsored TV makes streaming TV advertising a cost-efficient option for emerging and enterprise brands that want to connect the entertainment and shopping journey for customers.”
Brands with existing TV-quality assets can use those same creatives in their Sponsored TV campaigns. Brands that are new to streaming TV advertising and don’t have TV-quality creative can take advantage of Amazon’s creative services. Amazon Ads offers services to build creative using a brand’s digital and social media assets at varying rates. Brands can also use their TV-quality creative across other Amazon Ads placements, including in their brand stores and other sponsored ads campaigns.
Sponsored TV campaigns benefit from machine learning–powered optimization models informed by Amazon’s first-party shopping and entertainment signals. Brands can engage with audiences likely to be interested in specific types of content, including cooking and home-improvement programming, and reach audiences interested in products in categories sold in the Amazon store. To help brands understand and measure campaign performance in real time, advertisers have access to self-service campaign metrics like the number of ad-attributed branded searches and detail page views.