Sponsored TV

Sponsored TV was Amazon Ads self-service streaming TV ad solution for businesses of any size and level of TV advertising experience to purchase inventory via the Ads Console with no minimum spend.

Sponsored TV is now known as streaming TV ads. This is not a replacement of Sponsored TV. Businesses of any size can continue to access Sponsored TV through a single ad platform under the name “Streaming TV.” Introducing a single ad platform reflects our commitment to simplicity while maintaining all the powerful advertising features you've come to rely on.

Existing Sponsored TV campaigns will continue to run uninterrupted. You can access your existing Sponsored TV campaigns through Campaign Manager in the Ads Console. To create a new campaign, go to “Campaigns,” click on “Create campaign,” and select “Streaming TV.”