unBoxed 2023: All the highlights from unBoxed 2023 in New York City in 3 minutes
December 01, 2023 | By Rebecca Fontana, Senior Editorial Manager
It’s the era of advertising. Discover what got conference attendees buzzing at unBoxed 2023, from new solutions like Sponsored TV, to flexible ways brands can stand out to customers, to Instagrammable interactive exhibits. Even though one attendee said, “unBoxed 2023 tickets were harder to get than tickets for Taylor Swift’s Eras tour,” luckily, we have an inside look at all the highlights from the flagship Amazon Ads conference.
The headlines
Who can use it: Brands of all sizes that sell on Amazon in the U.S. to audiences on streaming TV services
Where you can use it: Within content on Amazon Freevee, livestreams on Twitch, and third-party streaming TV services through Fire TV apps.
TV is an important brand-building strategy and should not be out of reach for any business. Sponsored TV is a new streaming TV ad solution that helps brands connect with their audiences on the largest screen in the home.
— Ruslana Zbagerska, Tech and Product Vice President leading Sponsored Brands and Display at Amazon Ads
Who can use it: Amazon Ads advertisers
Where you can use it: The complementary capabilities are available across Amazon DSP, Amazon Ads APIs, and Amazon Marketing Cloud.
We’re simplifying fundamental marketing tasks like planning, activation, and measurement, and I’m excited to see how advertisers use our new capabilities to unlock incremental reach and drive meaningful business outcomes.
— Kelly MacLean, vice president of Amazon DSP
Who can use it: Publishers
Where you can use it: Plan and activate programmatic deals in Amazon DSP.
We built Amazon Publisher Cloud to ensure publishers securely maintain control of their first-party signals with the ability to analyze them alongside Amazon Ads insights, create customized and more effective deals, and easily make them available in Amazon DSP.
— Steve Rabuchin, vice president of third-party supply at Amazon Ads
Who can use it: The beta is currently available to select advertisers for Sponsored Brands campaigns.
Where you can use it: Within the Amazon ad console, select a product and click “Generate.”
Providing tools to make image generation simple and easy is another way for us to support advertisers while also making the ads our customers see more engaging and visually rich. It’s a perfect use for generative AI: less effort and better outcomes.
— Colleen Aubrey, senior vice president at Amazon Ads Products and Technology
Hear what everyone is saying about the event
It’s wow, I love it.
@stormstar2023, on Instagram
We’re excited to deepen the collaboration with Amazon Publisher Services and build a robust future that unlocks previously unaddressable audiences, drives advertiser performance, and enhances the consumer experience.
At the right time and right place.
— Alvin Lim, Founder at Hoverdia, on LinkedIn
With advertising, you want to be showing ads to customers that are relevant to them, are useful to them, and look good. If you can do that in an honest and authentic way, you have a pretty good chance at success.
Amazing stuff!
— Harsh Agarwal, CMO at Suditi Industries Ltd, on LinkedIn
An inside look from the Amazon Ads team
