When you’re a brand with a great product, but it only seems to be selling at certain times of the year, you might ask yourself: How do we break out of the “special occasion” box? That’s exactly the position where Tyson Foods found themselves when they were looking at their sales of Jimmy Dean Fresh Sausage products. Their research found that customers were purchasing and eating their breakfast sausage products mostly on the weekends or during the holiday season. However, Tyson Foods wanted to find a way to make Jimmy Dean Fresh Sausage products a more regular part of customers’ daily lives.
At CES, one of the most influential technology conferences in the world, Amazon Ads sat down with brand leaders and agency partners in our content studio to discuss ways they are connecting with audiences, staying top of mind, and inspiring brand love and loyalty. At the 2023 conference, we interviewed Clare Liston, director of paid media at Tyson Foods, where she oversees all paid media investment across their portfolio of retail brands including Jimmy Dean, Hillshire Farm, Hillshire Snacking, Ball Park, Aidells, and Wright Brand.
During our interview, she shared how Tyson Foods worked with Snapchat and Amazon Ads, using augmented reality (AR) and virtual reality (VR) to increase awareness, consideration, and conversion for Jimmy Dean Fresh Sausage products. Here’s how Tyson Foods was able to bring unexpected delight to consumers using innovative technology, while also bringing attention to their products.