Explore Amazon Ads’ new Sponsored Display in livestreams on Twitch announced at unBoxed 2021

October 28, 2021

Whether it’s following along as a gamer fights off a zombie hoard, joining the virtual crowd for a musician’s set, or cheering on your favorite athlete, Twitch is a place where 2.5 million users are tuning in at any given moment to watch live content.1 And that audience only continues to grow. In 2020, Twitch saw its user base nearly double and time spent grow by nearly as much.2

"Brands play a vital role on Twitch as they help support our streamers so that they can focus on doing what they love – and it shows through our creator’s passion, which translates into deeper engagement from their viewers,” Twitch’s Head of Sales Sarah Iooss said during Amazon Ads’ annual unBoxed conference.

During unBoxed, which took place October 26 through October 27, Amazon Ads revealed a new solution that brands can use to connect with audiences on Twitch.

Sponsored Display in livestreams on Twitch

Sponsored Display ads are self-service, can be created in minutes, and help brands connect with relevant audiences both within and beyond Amazon’s store. Sponsored Display ads already appear on Twitch browse tab and directory pages. Now they will also be seamlessly integrated with Twitch livestreams, creating another option for brands in the US, UK, Canada, France, Germany, Italy, and Spain to engage with Twitch’s 30 million average daily visitors in ways that complement their streaming experience.3

Register now to watch all of the unBoxed sessions, and follow our full coverage to learn more about our new advertising and marketing tools and dig into the main ideas discussed at Amazon Ads’ annual conference.


1 Twitch Internal Data
2 Twitch Internal Data, Q1 v Q4 Growth in Total Hours Watched.
3 Twitch Internal Data