For some of these sponsors, the connection between their brand and TNF was obvious.
When we think of tailgate parties and game-day spreads, many of us think of pizza—so Little Caesars is providing fans with an easy way to order their pizza for the game using an on-screen QR code as part of their sponsorship of the TNF Tonight pregame show. And since ordering pizza is a part of many fans’ game-day prep, Little Caesars will also present a segment during the pregame show that highlights how players prepare for game day.
DraftKings, a leader in digital sports entertainment and gaming, will help engage and excite fans as the odds provider for TNF, and will inform the “TNF Predictions” segment during TNF Tonight.
Cruises might not be a typical part of game day, but Carnival Cruise Line is finding a creative approach to making a cruise brand part of football: by having fun. The brand is sponsoring a new Wednesday show from Prime Video and NFL Films, The NFL Pile On, including a weekly segment called “Funderstruck.” Fans can watch this segment to relive the most fun moments from the football week, from touchdown celebrations to fan interactions.
“This combination of America’s favorite sport and America’s favorite cruise line provides us with a unique way to be part of a new production and bring NFL fans longer-form content that embodies the energy of our Choose Fun brand platform,” said Jennifer Austin, Senior Director of Media Strategy at Carnival Cruise Line. “We appreciate how Prime Video created a custom opportunity for us to extend our reach beyond our in-game TNF units in a more dynamic way.”
Audible, which creates premium audio storytelling, is the presenting sponsor of TNF Kickoff, during which TNF talent discusses the matchup and key players to watch. Audible is also the presenting sponsor for Prime Stories, which will give fans a behind-the-scenes look at the teams’ preparation for the game.
“We know the power of stories to bring fans together, and we look forward to an incredible season,” said Tom McKenna, Senior Vice President, Global Media and Marketing Operations at Audible.